Digital Marketing Executive

Who we are:

White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.

Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.

Who you are:

We’re looking for a commercially minded Digital Marketing Executive to join our eCommerce team at an exciting time for the business. Working closely with the Digital Marketing Manager, you’ll play an important role in driving performance across digital channels, supporting customer growth, and delivering trading activity across the website.

This is a hands-on role in a fast-paced retail environment, ideal for someone who is highly organised, commercially minded, and eager to develop their career in digital marketing.

What you’ll be doing:

Channel management & optimisation

• Support the day-to-day management of Paid Social, Paid Search, SEO and Affiliate channels

• Work closely with agency partners and third-party platforms to optimise performance

• Manage and optimise the affiliate programme, including monthly validations

• Support the optimisation of the product feed to improve performance across channels

• Maintain and grow organic search visibility, working with SEO partners

Performance & reporting

• Own weekly reporting on key KPIs including spend, demand, ROAS, new customers and CPA

• Use Excel (including pivot tables) to analyse performance and identify trends and opportunities

• Monitor channel performance and proactively suggest optimisations

• Track competitor activity and report on digital marketing trends

Testing & growth

• Support the planning and execution of a test-and-learn roadmap across channels

• Identify new opportunities to drive performance and scale activity

• Work with partners to implement and evaluate tests, sharing learnings with the wider team

Cross-team collaboration

• Work closely with different teams across the business such as Marketing and Customer & Data Insights team to deliver against trading and customer targets

• Brief in creative assets and copy, ensuring alignment with brand tone of voice

• Support website content builds to ensure campaigns and trading activity are executed effectively

Operations & execution

• Manage relationships with third-party partners (e.g. feed providers, affiliate network)

• Ensure campaigns are delivered accurately and on time, with strong attention to detail

• Support ad-hoc projects across the eCommerce team as required

What you’ll need:

Skills & experience

• Experience in digital marketing, ideally within fashion retail

• Familiarity with platforms such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads and Google Search Console

• Understanding of SEO fundamentals

• Analytical skills with confidence using Excel (including pivot tables)

• Experience working with agencies or external partners is a plus

Ways of working

• Highly organised with strong attention to detail

• Able to manage multiple priorities and meet deadlines in a fast-paced environment

• Proactive and able to take ownership, with the confidence to work independently as you grow in the role

• Strong communication skills and ability to build relationships across teams and partners

• Curious mindset with a passion for testing, learning and continuous improvement

Mindset

• Commercially minded, with an interest in driving performance and growth

• Passionate about digital marketing and eCommerce, particularly within the retail industry

What we will offer you:

As a Digital Marketing at White Stuff you will be entitled to an array of great benefits, some of which include:

• Hybrid working

• Quarterly/Annual bonus opportunity

• Up to 25 days holiday per annum, plus bank holidays

• 2 extra (paid!) days off per year to volunteer in the local community

• 50% discount

• Subsidised BUPA Dental Insurance

• Healthcare cash plan and Life Assurance

• Interest free season ticket loan

• Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age .

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