Senior Audience Analyst

Senior Audience Analyst

Position: Full Time/Permanent

Location: Daily Mail Headquarters, HSK, London, W8 5HY

About the Role

The Daily Mail is recruiting a Senior Audience Editor to join our audience team, partnering with wider editorial teams to inform editorial decision-making and audience strategy. 

The right candidate is an analytical thinker with strong editorial judgement and excellent communication skills, who can translate complex data into actionable recommendations to optimise audience growth and engagement, on and off platform. 

This role must be able to work effectively with experienced newsroom colleagues on implementing audience engagement best practices and present insights to senior stakeholders with clarity and compelling storytelling. 

Main Responsibilities

• Analyse complex audience and content performance data to identify trends and opportunities for growth and engagement on and off platform

• Translate data into actionable insights for the newsroom and provide desks with advice on commissioning, optimisation and distribution strategies

• Analyse search, social and audience trends to inform future strategy and avoid gaps in our coverage

• Identify repromotion opportunities and coach desks to optimise stories for specific audiences, platforms and user journeys

• Suggest and execute experiments aimed at better attracting, engaging and retaining our target audiences

• Deliver contextualised insights that inform future planning for major news events

• Build strong relationships with editors and stakeholders across the business, and work with them to roll out audience engagement best practice

• Work on developing content, distribution, growth and engagement strategies

• Present insights in meetings with authority, clarity and confidence

• Stay up to date with industry trends and audience engagement best practices

Person Specification

• Bachelor’s degree in journalism, data or a related field

• Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business

• Strong analytical skills, with experience using data to inform strategies and decisions

• Practical experience with using SQL, Python or similar to query datasets and analyse patterns and trends (desirable)

• Excellent data literacy with the ability to interpret, visualise and explain trends clearly

• Good editorial judgement and the ability to work and make decisions quickly

• Knowledge of audience engagement best practices across all platforms, ideally within a subscription business

• Exceptional written communication skills, particularly in distilling complex information into concise reports

• Confident presenter, comfortable speaking to senior editors and stakeholders

• Ability to support and coach experienced journalists, building trust and credibility

• Creative problem-solving skills and a willingness to experiment

About Daily Mail

Daily Mail is an award-winning, multi-platform newsbrand reaching more than 33 million print and online readers each month. The world-famous Mail offers a unique blend of breaking news, agenda-setting exclusives, showbiz, Femail, health, sport and lifestyle stories across print, digital, video, audio and social channels.

Its global newsroom of journalists, formidable story-getting power, and breadth of content formats delivers highly engaging, trusted Daily Mail content to millions of loyal and new audiences. Daily Mail is the largest news publisher on TikTok with more than 21 million total followers and more than 29 billion views in the past year. A trailblazing global phenomenon, Daily Mail is part of dmg media.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process