Marketing Automation Specialist

The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade.

We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You’ll find our 550+ team currently across 11 locations and 9 time zones.

The Role

The Marketing Automation Specialist plays a key role in managing our marketing automation platform and maximizing its potential. You'll have the exciting opportunity to design, implement, and optimize campaigns across a variety of channels.

In this role, you'll work closely with cross-functional teams, including marketing, sales, design, and product, to ensure we deliver consistent messaging and create seamless customer experiences.

As our Marketing Automation Specialist, your key responsibilities will include:

 Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. 

• Responsible for the management of all email nurture tracks, and continually evaluating them against conversion and retention KPI targets 

• Design and implement efficient workflows to nurture leads, engage customers, and drive conversions. 

• Maintain Marketing Automation integration with Salesforce CRM and assist in the integration of additional platforms into the marketing automation software 

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. 

• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. 

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards 

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth 

• Support essential marketing operations initiatives in Salesforce Cloud Suite such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing 

• Analyze campaign performance metrics to identify areas for improvement and optimize strategies. 

• Develop and maintain audience segmentation strategies to personalize messaging and maximize impact. 

• Work closely with cross-functional teams, including sales, content, and design, to ensure alignment and effectiveness. 

• Implement A/B testing to optimize campaigns and continuously improve results. 

About you

• 5+ years of experience as a Marketing Automation Specialist, or similar role 

• Highly proficient with the Salesforce Marketing Cloud; Journey builder in particular 

• An understanding and wording knowledge of HTML, CCS & AMPScript 

• A proven track record of deploying new client journeys; from scope to deployment and optimisation 

• Demonstrated ability to improve campaign performance, generate leads, and achieve conversion / retention KPI’s with marketing automation campaigns

• Excellent judgment, decision making, networking and high-level communication skills 

• Proven track record of building and deploying effective segmentation strategies 

• Innovative mindset with the ability to work independantly, problem solve

• Strong project management and organisational skills needed to juggle multiple projects simultaneously, and the ability to flourish in a fast paced and collaborative environment 

• Excellent attention to detail 

• The ability to learn and adapt to new technologies and marketing trends is essential. 

• Ability to be available across time zones ad-hoc, as required 

• Ability to live the Pepperstone values

• Committed to ongoing learning and development 

Why you will enjoy working with us

• Competitive salary structure including company bonus scheme
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• 10 days of Company paid sick leave annually
• 25 days of paid vacation
• 3 paid volunteering days per year & Workplace Giving Program
• Comprehensive medical insurance with coverage for your healthcare needs
• Pension fund
• Employee referral bonuses for referring top talent to the company
• Ongoing personal development & learning opportunities
• Periodic recognition and reward programs for outstanding performance and achievements
• Frequent events and celebrations
• Genuinely collaborative and friendly culture
• Employee Assistance Program & Wellbeing Initiatives

More about Pepperstone

We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers.com and

We understand it’s important to do due diligence on a prospective employer, and see what our team is saying on Glassdoor . We respect our team members’ experiences and will never pay to remove a negative review.

Pepperstone is an equal-opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.

“We are a 2025 Circle Back Initiative Employer – we respond to every applicant”.

We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.

Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.

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