HP Alliance Manager

Advania UK
London

HP Alliance Manager

Position Overview

HP Alliance Manager will play a key role in strengthening and accelerating the strategic partnership between Advania UK and HP .

Sitting within the Vendor Alliances function, the role will act as a central point of coordination between Advania’s sales, commercial and operational teams and HP’s partner-facing organisation. The successful candidate will ensure that opportunities receive the right level of vendor engagement, commercial support and follow-through, helping remove barriers and improve the speed and effectiveness with which Advania takes HP solutions to market.

The role combines alliance management, commercial coordination, opportunity management and operational execution , with a clear focus on supporting growth in HP revenue, profitability and market share.

Salary & Benefits

Our salaries are competitive within the market

Click here for the list of benefits.

Hybrid working

We recognise the benefits that remote and flexible working brings.

We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy. If you have any questions after applying, please reach out to our recruitment team.

Responsibilities

  • Support the day-to-day administration of the HP vendor partnership.

  • Manage the day-to-day operational relationship between Advania and HP.

  • Build strong relationships across HP and work closely with the HP Partner Business Manager on priorities and opportunities.

  • Coordinate communication, actions and escalations across HP and Advania teams.

  • Support HP opportunities through proactive vendor engagement and pipeline management.

  • Coordinate pricing, deal registrations and commercial support to help accelerate opportunities.

  • Maximise available HP funding, programmes and commercial mechanisms.

  • Coordinate HP programmes, promotions, incentives and funded initiatives.

  • Identify opportunities to use HP funding to support pipeline generation and conversion.

  • Support engagement with HP campaigns and strategic initiatives.

  • Maintain accurate reporting across pipeline, pricing, deal registrations and incentives.

  • Track revenue, profitability, key actions and business performance.

  • Highlight risks, opportunities and areas requiring intervention.

What Success Looks Like

  • Increased utilisation and effective management of HP deal registrations.

  • Faster turnaround and improved visibility of HP pricing and commercial requests.

  • Stronger engagement between Advania sales teams and HP.

  • Improved progression of HP opportunities through the sales pipeline.

  • Effective utilisation of HP programmes, incentives and vendor funding.

  • Clear ownership and resolution of outstanding vendor actions.

  • Accurate and timely reporting of HP pipeline and alliance activity.

  • Contribution towards growth in HP revenue, gross profit and market share within Advania UK.

Qualifications & Experience

  • Strong commercial and organisational skills.

  • Experience working within a sales, vendor, commercial, partner or technology environment.

  • Ability to manage multiple opportunities, actions and stakeholders simultaneously.

  • Excellent written and verbal communication skills.

  • Strong stakeholder-management skills with the confidence to follow up, challenge and escalate where required.

  • High attention to detail, particularly around pricing, opportunity management and reporting.

  • Comfortable working with sales pipeline and commercial information.

  • Proactive and action-orientated approach with a strong sense of ownership.

  • Ability to build effective relationships across different teams and organisations

About Us:
We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.

#LI-Hybrid

Posted 2026-11-03

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