Senior Premium Sales Executive

Olympia is coming to the end of a major £1.3bn redevelopment project. The vision being to transform from a traditional exhibition venue into a global destination for culture, hospitality, events and entertainment. The project combined restoration to the heritage halls a with the addition of a new 3,800-capacity music venue, a theatre, two hotels, a number of different bars and restaurants, world-class office space and 2 acres of public realm.

Olympia Events is more than an exhibition venue, conference centre and live-event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.

About the Venue:

The Addison is one of the flagship premium hospitality destinations within the £1bn Olympia London regeneration project, a landmark development transforming one of London’s most iconic event and entertainment districts. Designed to deliver a high-end guest experience, the venue combines contemporary luxury with exceptional functionality, creating a distinctive setting for corporate events, private functions, and hospitality experiences.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at Legends Global , but you will be rewarded with lots of time to relax and rest with 25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield ; Legends Global will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join Legends Global you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team

About the Role:

Olympia is looking for a Senior Premium Sales Executive to bring a proactive and strategic approach to selling premium memberships for our new premium lounge ‘The Addison’ and event-by-event hospitality sales for all live-events across the new Olympia estate.

We are bringing a range of live entertainment to Olympia including music, comedy, indoor sporting events and more. The Senior Premium Sales Executive will drive sales to achieve sell-out of these events as well as securing memberships for The Addison.

Reporting directly to the Head of Sales you will be responsible for identifying, developing, a premium database, delivering hospitality experiences that align with Olympia’s launch plan and strategic goals along with securing memberships for The Addison. You will be a highly motivated and results-orientated sales professional with strong background in premium sales, luxury services or membership programmes.

Key responsibilities:

• Drive premium membership and hospitality sales , delivering against agreed targets and maximising revenue opportunities.

• Identify and convert new business opportunities through market targeting, networking, referrals, cold outreach, and lead generation activities.

• Build and maintain strong client relationships across HNWI, corporate, and consumer markets to secure repeat and long-term business.

• Manage the full sales lifecycle , from prospecting and presenting membership benefits through to negotiation and closing.

• Collaborate across teams to deliver exceptional guest experiences , support wider business objectives, and enhance the visibility of premium hospitality offerings through events and industry engagement.

Person specification

• Proven success in hospitality, premium sales, or membership sales , ideally within the sports, entertainment, or live events sector.

• Strong commercial and business development skills , with a track record of exceeding revenue targets and winning new business.

• Excellent communication and influencing ability , capable of delivering compelling sales messages and building lasting client relationships.

• Strategic, organised, and detail-oriented , with the ability to develop plans, manage priorities, and thrive in fast-paced environments.

• Self-motivated team player , with a positive attitude, strong work ethic, and proficiency in Microsoft Office applications. Sustainability Responsibilities:

Sustainability Responsibilities (Our Grand Plan):

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.