Senior Manager, Digital Strategy, Europe - London, N1C 4AG

Senior Manager, Digital Strategy, Europe - London, N1C 4AG, United Kingdom

The A Side: A Day in The Life

Virgin Music Group is currently seeking a Senior Manager , Digital Strategy for our London, UK office. The Director will lead social media content strategy and fan community management initiatives for the VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, paid media analysis etc. 

The B Side: Skills & Experience

How You’ll CREATE: 

• Strategize the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.

• Manage cross-platform social media content calendars and digital fan engagement experiences across owned artist and fan accounts. 

• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing. 

• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns. 

• Strategize and analyze paid media advertising campaigns in support of artist releases across social media platforms, programmatic web platforms, and gaming / innovation spaces. 

• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.

• Maintain professional relationships with digital and social media partners (TikTok, Meta, Snap, Discord, etc).

• Contribute to and work with creative services departments on digital content creation, scheduling and optimization.

• Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.

• Manage multiple campaigns in a fast-paced, entrepreneurial environment.

• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace. 

• Maintain professional relationships with artists, label and management partners. 

• Troubleshoot administrative and support queries across social media platforms. 

• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success. 

• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs

Perso n Specification

• Proven track record of music business experience, focused on digital marketing and strategy

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign) 

• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites

• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut , Spark AR, Snap Lens Studio, etc)

• Experience with audience and social media music analysis platforms: Chartmetric , Co:brand , MelodyIQ , Trendpop , YouTube Studio, Meta Business Suite, etc. 

• Interest in gaming, metaverse and innovation spaces

• Passion for social media and short form video marketing

• Must thrive in a team environment but be able to take initiative and work independently.

• Strong analytical skills with ability to create case-studies and campaign reporting decks.

• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality

• Degree in relevant field, and/or equivalent career experience

Benefits

• Group Personal Pension Scheme (between 3% and 9%)

• Private Medical Insurance

• 25 paid days of annual leave

• Interest Free Season Ticket Loan

• Holiday Purchase scheme

• Dental and Travel Insurance options

• Cycle to Work Scheme

• Salary Sacrifice Cars

• Subsidised Gym Membership

• Employee Discounts (Reward Gateway)