E-Commerce Copywriter

Job Purpose and Summary

Are you a creative, detail-obsessed copywriter with a flair for turning product features into irresistible online experiences? Canon EMEA is looking for an experienced E-Commerce Copywriter to lead the creation of persuasive, SEO-optimised content that boosts conversion and enhances the customer journey across our digital platforms.

You’ll work closely with cross-functional teams including marketing, legal, and design to ensure our messaging is consistent, on-brand, and engaging across all e-commerce touchpoints.

What You’ll Do

• Craft high-impact, conversion-focused content across Canon’s e-commerce platforms – including product descriptions, category pages, banners, campaigns, emails, T&Cs, support content, and more
• Write clear, engaging copy that balances SEO best practices with compelling storytelling and deep product knowledge
• Ensure all content aligns with Canon’s tone of voice and brand guidelines
• Proofread and edit content produced by internal teams and freelancers to maintain quality and consistency
• Collaborate with internal stakeholders such as Product Marketing, Legal, and Sustainability teams to ensure accurate, compliant messaging
• Upload and edit approved copy in our e-commerce CMS and Digital Asset Management (DAM) system
• Proactively seek ways to improve content quality, increase efficiencies, and elevate the customer experience
• Ideate and create engaging editorial content to support marketing initiatives
• Brief and manage freelance copywriters, reviewing and refining their output
• Partner with UX/UI designers to create concise, engaging content that fits design constraints

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.


Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Do you match with this role? Do not hesitate and apply! You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.

Salary: between £37,931 and £44,625 dependent on experience plus 10% bonus.

Here are some of the benefits we offer at Canon to support our employee’s wellbeing:

• Annual Bonus and annual pay review
• Hybrid working - 3 days in the office and 2 days from home.
• Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Generous Pension Scheme
• Private Healthcare and wider medical plan
• Up to 38% Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• Multi-Faith room
• Discounted rates at Nuffield Health Gym
• Partnership with Mental Health First Aid UK with a network of mental health champions
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
• Learning & Development Opportunities

What we ask

• Proven experience in B2C e-commerce copywriting, preferably with exposure to technical products; B2B writing is a bonus
• Strong understanding of SEO strategy and tools (e.g. Google Keyword Planner, Search Console, SEMrush)
• Ability to use data (e.g. Google Analytics) to measure performance and optimise content
• Excellent creative and technical writing skills with meticulous attention to grammar and detail
• Experience collaborating with designers and adapting content to UX/UI needs within strict character limits
• Confidence working with legal and product stakeholders, interpreting feedback and translating it into compelling copy
• Ability to lead and uphold content standards, develop best practices, and explore AI tools in content workflows
• Strong organisational skills and the ability to manage multiple projects and deadlines
• A passion for storytelling and a genuine interest in photography (nice to have)
• Experience with CMS or e-commerce platforms is helpful, but training will be provided

You will need

• Focus on the customer
• Communicate effectively
• Plan and organise effectively
• Act as a team player
• Apply strategic thinking

Further Information

Salary: £37,931 - £44,625 DOE
Location: Stockley Park, Uxbrdge
Hybrid Working 3 days in office and 2 days from home
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Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.