Associate Director Analytics, TCCC, Recruitment Model

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

The Associate Director (AD) is part of the team to develop & deploy measurement solutions for a leading client across markets, the portfolio of brands. This individual should have a strong understanding of tools in the media measurement, media analytics, experimentation and research and will become familiar with internal modeling and technology products to partner with data strategy and deployment teams for implementing at scale.

The AD is responsible for execution of the client projects related to measurement, managing the delivery commitments for the client on advanced analytics and online and offline testing solutions.

WHAT YOU WILL DO

• Work with the team leader to Director to establish an overall approach to data and measurement strategy for given clients, inclusive of construction and maintenance of measurement frameworks, learning agendas, audience-first roadmap, etc.
• Design and deliver third-party research and measurement solutions (i.e. ad effectiveness, sales and footfall lift measurement, ad verification, audience analytics, platform experiments, brand lift experiments, etc.)
• Advanced knowledge of data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
• Robust knowledge of experimentation approaches for the leading digital platforms and the design and implementation of experiments related to audiences, creative, planning parameters, ad-tech evaluation, etc.
• Strong math or statistics background, specifically strong grasp of descriptive and probabilistic theories, sampling.
• Hand on experience in hypothesis testing, experimental design, power analysis and causal inference
• Understanding of media ecosystem and different role of channels and tactic in driving media objectives
• Understanding how different media platforms can target their audiences, what are their limitations and nuances
• Understanding media effectiveness landscape, its limitations and challenges
• Experience of tech for operating projects in data clean room and other cloud-based platforms
• Acquaintance with various analytics solutions offered by the digital platforms such as Meridian, Ruby, etc
• Advanced excel or python skills to be able to work with huge data sets
• SQL, experience with GCP, Snowflake and other databases to extract the data and build data pipeline
• Experience with Power BI or other data visualization tools especially geo coded data is a big plus
• Bayesian statistics, propensity modelling also a big plus
• Write POVs on industry topics and provide thought leadership on data privacy laws, third-party measurement tools, and space, the consumer marketplace, vertical expertise, etc.
• Lead departmental projects and workflows including research & development, product roadmaps, interpersonal and coaching builds, etc.
• Knowledge of full-funnel strategy across brand, behaviours and eCommerce and in-store driving tactics; synergy between brand and demand media
• Develop and maintain all internal client relationships inclusive of the analytics team, analytics departments across WPP and client leadership teams.
• Team development and management skills.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

• Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
• Strong analytic and problem-solving skills
• Experience in design and execution of experimentation and testing solutions for online and offline
• Excellent written, oral, and presentation communication abilities a necessity
• Ability to foster collaborative relationships with other cross-functional teams
• Ability to manage and prioritize competing projects and deliverables
• Experience with most of the following tools required:

Platform Measurement Solutions : for Meta, Google, Tiktok, Snapchat, etc

Standalone measurement solution providers such as Haus, Optimizely, Split, Recast, etc

Data Visualization : Datorama, Tableau, PowerBI

Web Analytics : Adobe Analytics, Google Analytics

Ad Servers : DoubleClick, Sizmek, Flashtalking

Data Management Platform : Adobe Audience Manager, Krux

Syndicated Measurement : comScore, Nielsen

Ad Effectiveness Research : comScore, Millward Brown Digital, Lucid, Survata

Attention Measurement Solutions : Adelaide, Lumen, IAS, DoubleVerify, etc

Additional Third-Party Measurement Solutions : Location measurement partners (i.e. FourSquare, PlaceIQ, Cuebiq), Sales (Visa/Mastercard, Oracle, IRI/NCS)

Familiarity with : SQL, SPSS, R, Python a plus

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week . If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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