B2B Marketing and Communications Manager - Ad Sales and...

Working for the Marcomms department at Hearst Networks, this role is responsible for the trade marketing directed to advertisers and corporate and trade comms for the company and the portfolio of channels.

The B2B Marketing and Communications Manager - Ad Sales and Corporate will proactively publicise and promote the company’s identity and profile, as well as its people, initiatives, and brands in the UK, and coordinate key outputs on an EMEA level. The role will work closely with our Sponsorship and Partnership team and Sky Media agency to support revenue-driven marketing initiatives directed at prospects and clients.

The role reports to the Head of B2B, supervises the work of an external public relations agency, and collaborates with cross functional departments.

This is an 8-month Fixed-term contract position. This role will be hybrid based in the London office, working on award-winning brands like Sky HISTORY, Crime+Investigation, BLAZE and Hearst CANVAS.

Key Trade Marketing (Ad Sales) Responsibilities:

Ad Sales Support & Revenue Growth

• Develop and deliver trade marketing strategies that support Ad Sales revenue targets

• Create impactful sales materials (presentations, one-pagers, decks) to support agency and client conversations

• Partner with Sales teams to respond to briefs with compelling, insight-led narratives

Campaigns & Content Positioning

• Translate programming slates into commercially attractive opportunities for advertisers

• Identify and package sponsorship and partnership opportunities

Brand & Market Positioning

• Strengthen the positioning of the network’s brands within the advertising market

• Ensure consistent messaging across all trade communications

• Manage presence at key industry events, trade press, and awards

Insights & Thought Leadership

• Leverage audience data, research, and market insights to create persuasive sales stories

• Develop thought leadership content to position the business as a leader in the market

• Monitor competitor activity and industry trends

Stakeholder Management

• Act as a key link between Ad Sales, Marketing, Programming, and Creative teams

• Collaborate with external partners (agencies, platforms, production companies where relevant)

• Manage internal approval processes and ensure alignment across teams

Creative & Asset Development

• Brief and manage creative teams to produce high-quality B2B assets

• Oversee production of sales reels, case studies, and branded content materials

Key Corporate Communications Responsibilities:

Corporate Messaging & Strategy

• Implement the corporate communications strategy aligned with business objectives

• Maintain a clear, consistent corporate narrative across all channels

• Support leadership in articulating company vision, priorities, and performance

External Communications & PR

• Drafting press releases, announcements, and media relations

• Manage relationships with key media and industry press

• Identify opportunities to raise the company’s profile through thought leadership and commentary

• Oversee corporate announcements such as content slates, partnerships, and business updates

Internal Communications

• Support the delivery of internal communications plans to engage and inform employees

• Support leadership communications, including town halls, presentations, and key updates

Reputation & Issues Management

• Support crisis communications and issues management when required

• Ensure messaging is clear, timely, and aligned during sensitive situations

• Monitor media coverage and manage reputational risks

Stakeholder Management

• Work closely with senior leadership, HR, Legal, and Marketing teams

• Align with Ad Sales and B2B Marketing on corporate messaging for partners and clients

• Coordinate messaging across multiple business areas to ensure consistency

Content & Channels

• Oversee corporate content across owned channels (website, LinkedIn, newsletters)

• Manage tone of voice and messaging standards

• Support development of key materials such as reports, decks, and speeches

Administrative / Support Tasks

• Raising Pos and invoices

• Ensuring budget tracker is up to date

• Look after the company customer service

To be successful in this role, we are looking for someone who can demonstrate the following key competencies:

• Project Management & Delivery

• Generating Ideas and translating them into Effective Comms Outputs

• Organising and Executing

• Commercial Thinking and Storytelling

As a person you will be…

• Comfortable speaking up and sharing your point of view , whether in team meetings or with wider stakeholders.

• On top of the details , able to juggle multiple tasks and keep things organised without losing sight of deadlines.

• Naturally curious , with a mindset of “how could this be better?” even when working on repeat tasks.

• Someone who takes initiative , but also values being part of a supportive, collaborative team.

• Calm and adaptable when plans change , able to adjust quickly and keep campaigns on track.

• Someone who takes ownership , building strong working relationships and knowing when to run with something independently or ask for input.

Minimum Requirements:

• Proven track-record of writing accurate and compelling copy.

• Previous PR or Marketing experience either at a broadcaster, in-house or with a PR agency.

• Computer skills: good knowledge of Microsoft office programs (Excel, PowerPoint, Word etc.).

• Ability to work autonomously and as part of a team.

• Excellent attention to detail.

• Ability to manage workloads and to meet deadlines.

Desirable Requirements:

• Passionate about communications and television.

• Experience in broadcasting / TV, media, or advertising.

• Understanding of Ad Sales environments and revenue-driven marketing.

• Ability to develop thought leadership or insight-led campaigns.

• Ability to develop and deliver partnerships, sponsorships, or commercial opportunities.

• Ability to use audience data or research to shape marketing narratives.

• Experience working across international markets (EMEA).

• Experience with industry events, awards, or trade press.

• Confidence supporting senior leadership communications.

About Us

At Hearst Networks, we share stories that matter, inspiring and exciting our audiences with hit US franchises (The Curse of Oak Island, Pawn Stars), must-see docudramas (Royal Kill List and Colosseum), and original commissions (Sex: A Bonkers History with Amanda Holden, Royal Autopsy, Cops Gone Bad with Will Mellor). Over the past few years we’ve championed our own original programming and relished in the successes of recent series’ such as The Unbelievable with Dan Aykroyd, Great Escapes with Morgan Freeman, The Prison Confessions of Gypsy Rose Blanchard and Royal Mob.

We welcome talented candidates with infectious enthusiasm who love what they do, and are ready to learn, develop and thrive. Here you’ll find a community of innovative, creative and inspiring people who aren’t afraid to embrace responsibility and try new things collaboratively, as a team.

We are a certified Great Place to Work® with a can-do, motivated culture that believes in working to live, not just living to work. Every employee has a voice and is encouraged to be themselves and be ambitious. With offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg, we are a truly international organisation that celebrates difference and diversity.

As an inclusive employer, we value the diversity of our teams and want our workforce to reflect our wider society. We encourage and welcome applications from people from under-represented backgrounds and are keen to make sure we are inclusive and accessible to all. Pease do let us know if you require any adjustments or assistance for meetings and communications with you when you apply for a role with us.

Hearst Networks Values

Curiosity is what drives us to question, explore, and innovate. We approach challenges with an open mind, ready to grow and evolve as the world changes around us. When we stay curious, we keep learning, discovering fresh opportunities, and pushing the boundaries of what’s possible.

Courage is showing up as your true self, with confidence and heart, even when the road ahead feels uncertain. It’s about owning our choices, stepping beyond our comfort zone, and creating new paths and opportunities to explore for both our company and yourself.

Care is part of everything we do - how we treat each other, approach our work, connect with our partners and the world. It’s about creating a culture where everyone feels included, respected, and truly supported. By acting with care, we nurture trust within our teams, building meaningful relationships throughout our company.

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