Digital Marketing Manager

In this role, you'll take ownership of product-focused marketing, driving how the platform is positioned and communicated across multiple channels.

You'll be responsible for creating compelling campaigns, producing high-impact sales collateral, and generating demand through targeted activity. This is a hands-on role with a blend of strategy and execution, covering brand, content, demand generation, and sales enablement.

This is a hybrid role based in Soho requiring 3x days in the office.

Digital Marketing Manager Responsibilities:

Strategic Marketing & Brand Awareness

• Develop and deliver marketing plans to increase visibility and credibility across media and enterprise audiences
• Translate complex value propositions into simple, compelling stories tailored to decision-makers and strategists

Sales Enablement

• Create professional, on-brand collateral including case studies, sales decks, and email templates
• Standardise messaging across sectors to ensure consistency and effectiveness

Demand Generation

• Plan and execute targeted campaigns to drive inbound interest and support account-based marketing
• Collaborate on thought leadership, webinars, and content to engage key audiences

Content & Channel Management

• Oversee creation of engaging content across formats (social, video, articles, campaigns)
• Manage and optimise CRM (HubSpot) and website (Webflow or similar) to support clean segmentation and smooth campaign delivery

Ideal Digital Marketing Manager Profile:

• 5+ years' B2B marketing experience, ideally in SaaS or tech environments
• Skilled at simplifying complex propositions into messaging that drives commercial outcomes
• Proven experience in demand generation, sales enablement, and account-based marketing
• Strong content creation skills, from social media to product messaging and presentations
• Confident with tools such as HubSpot, LinkedIn, Canva, and Webflow (or similar platforms)