Creative Producer

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

London Home/Hub 3 days at our Canary Wharf office

Reporting to the Senior Creative Producer, you’ll dream up and deliver social‑first ideas that cut through with UK Gen Z and a global youth audience. 

You’ll turn client briefs and internal strategies into sharp creative propositions, lead lively brainstorms and jump on cultural and viral moments fast. You’ll shape repeatable formats and scripts across vox pops, docs, entertainment and comedy, build shot lists and shoot briefs, and bake in strong social mechanics from the start. 

You’ll steer development end to end with Producers, Editors and Talent Managers acting as the lead creative voice on set and edit‑producing final assets that feel native to Facebook, Instagram, TikTok, YouTube Shorts, X and Snapchat. 

You’ll be hands on with creation, including smart use of AI video and image tools, and you’ll know when to engage Content Creators, Influencers or Talent and how to brief them for authentic, on‑brand results.  

What you’ll need to succeed:

You’re an experienced Creative or Creative Producer from a social‑first agency, digital publisher or TV environment. 

You’re equal parts big‑idea and hands‑on shaping decks, storyboards, scripts and edits, confidently selling the story to teams and clients, directing on set, partnering with production and post, and edit producing right through to polished delivery. 

You’re platform‑native across TikTok, Instagram, YouTube Shorts, Snapchat, Facebook and X.

You use data and insights to sharpen hooks, lift retention and drive organic growth. You live youth culture, internet trends, pop culture and social good, stay calm under pressure and juggle multiple projects at pace, collaborating brilliantly with commercial, production, editorial, marketing and insight. 

You’re curious about if not already using generative AI for smarter creation, comfortable crafting standout decks in Adobe, Google, Canva or PowerPoint, and familiarity with Adobe Creative Suite (especially Premiere Pro and After Effects) is a plus. A top‑line grasp of budgets and schedules, and basic camera skills, will set you up nicely.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.

• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.

• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)

• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.

• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.

• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share If there's something you want to understand more about, just ask - it won’t make a difference to your application.

• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.

• Private healthcare - [insert for you/your partner/your family]

• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.

• Wellbeing support - including a 24/7 assistance programme for you and your family.

• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.

• Interest-free loans - including for season tickets and technology.

Additional Information

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.