Business Development Manager

Company Overview

Pulsar Group Plc is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences – from customers to stakeholders, politicians to influencers and the media.

The evolving Pulsar Group portfolio includes Isentia , the market-leading media monitoring, intelligence and insights solution provider; Pulsar , the most advanced audience intelligence and social listening platform; Vuelio , which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and  ResponseSource , the network that connects journalists and influencers to the PR and communications industry.

Pulsar Group is an AIM-listed SaaS provider with over 1,000 employees across 10 countries . Our technology is used by 6,000 organisations every day , from global blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.

Role Overview

This role is an excellent opportunity for someone looking to build or develop their career in SAAS sales focusing on the UK Agency sector. You will be responsible for managing the full sales cycle -from identifying and engaging with prospective organisations, conducting needs analysis, and delivering tailored demos of the Vuelio product to negotiating terms and closing deals.

While you will have support from our lead generation team to respond to inbound leads and follow up on targeted marketing campaigns, you will also play an active role in generating new opportunities. This will involve prospecting and outreach activities, so an enthusiasm for building relationships, strong communication skills, and a proactive approach to learning the fundamentals of quota-bearing sales are key to success in this role.

Key Responsibilities

● Identify and engage with decision-makers in PR and PA Agency businesses, tailoring your approach to their unique needs and priorities.

● Generate sales opportunities through proactive outreach, including targeted calls and emails, working from lists within our Salesforce CRM system and leveraging your initiative to identify new leads.

● Research and prepare for sales meetings- whether via phone, video call, or in-person- conducting a thorough needs analysis of the organisation’s objectives and presenting the company’s software as a solution to their challenges.

● Develop a strong understanding of pricing structures and confidently discuss options to ensure they align with the prospect’s needs.

● Accurately forecast revenue, manage longer-term pipeline opportunities, and maintain a clear view of progress toward sales targets.

● Collaborate with the Agency Pod, our Insights, Political & Marketing teams to co-ordinate specific campaigns and outreach initiatives tailored to the PR and PA Agency audience, providing feedback on campaign success.

About You

● Proven experience in a quota-bearing sales role, with a basic understanding of the sales process. SaaS experience is highly advantageous.

● Experience in prospecting using a multi-touch approach (phone, email, LinkedIn) and developing new business opportunities either within a full sales cycle role or within a business development position such as an SDR/BDR.

● A track record of meeting and exceeding targets, whether in a full sales cycle role or through successful pipeline generation in a business development position.

● Confident, dynamic, and results-oriented, with the ability to adapt your approach to different stakeholders and industries.

● Strong communication skills, with experience engaging and building relationships with senior decision-makers.

● A motivated self-starter with a proactive attitude and a desire to learn and grow.

● Knowledge and experience using sales-tech such as SalesLoft, Salesforce and LinkedIn SalesNavigator is advantageous.

Benefits

Salary: Competitive dependent on experience + competitive commission package

Benefits:
25 days holidays + 8 public holidays
Day off on your birthday
Hybrid working (currently 3 days a week in the office)
Up to 4x salary Life Assurance
Opt-in Private Healthcare
Access to self-paid Dental Insurance
Quarterly Superstars Awards Scheme & sales incentives
Other benefits such as Cycle Scheme, Season Ticket Loans, a Workplace Nursery scheme and SmartHealth (for access to private GP appointments as well as a range of health and wellbeing services)
A friendly and sociable environment with office perks and Company parties.