PPC and Paid Social Marketing Executive

PPC & Paid Social Marketing Executive (up to £29,000) 

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. 

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate. 

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy! 

Immediate Live is the UK’s leading consumer events company. From gardening to dance, food and contemporary art, Immediate Live creates events and experiences that connect and inspire highly engaged communities both digitally and live. Premium, passion-led events run across the UK and Ireland, attracting over 650,000 visitors annually.

About the role

As a PPC & Paid Social Marketing Executive you will lead the planning, execution, and optimisation of our PPC advertising campaigns, specifically aimed at attracting event attending audiences. You’ll work closely with our marketing and data teams to drive measurable results across performance and brand KPIs. The PPC & Paid Social Marketing Executive will report into the Head of Digital, working closely with the Senior Digital Marketing Executive, and is pivotal to the continued development of acquisition revenue streams for Immediate Live. Additionally, you will support the Senior Digital Marketing Executive in the execution of paid social media campaigns. 

As a PPC & Paid Social Marketing Executive you will; 

• Plan, execute, and optimise PPC campaigns across Google Ads. 

• Develop PPC plans that align with the Paid Digital strategy and business goals across the event portfolio including a range of KPIs including awareness, traffic, lead generation, and conversion. 

• Manage pacing, bidding strategies, and daily campaign performance. 

• Build and test ad copy in collaboration with the brand marketing teams. 

• Analyse campaign results and deliver actionable insights and reporting. 

• Create campaign performance dashboards using Google Data Studio. 

• Stay ahead of platform updates, algorithm changes, and emerging trends. 

• Collaborate with central and brand marketing teams to ensure cohesive campaign integration across channels. 

• Conduct A/B testing plans to improve creative and audience performance. 

• Work with analytics tools (e.g., GA4, Google Ads Manager) to track key campaign KPIs. 

• Take ownership of campaign spends, optimising daily, weekly and monthly to improve ROI and find ways to consistently increase our performance. 

• Support the Senior Digital Marketing Executive in the build and analysis of paid Meta campaigns and provide additional marketing support to the event teams where required. 

Requirements

• 1+ years’ experience managing PPC campaigns

• Hands-on knowledge of Google Ads Manager and GA4

• Good understanding of targeting strategies, KPI tracking

• Data-savvy and comfortable building reports

• Some experience managing campaign spends and reporting on performance metrics like CPM, CPC, CPV

• Proactive mindset with a love for testing, learning, and iterating

• Excellent written and verbal communication skills

• Strong copywriting or creative direction skills would be a bonus

Benefits

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference.