Content and Interaction Designer WCC621900

Job Details:

Salary range: £41,580 - £45,399 per annum. Salary negotiable depending upon experience.
Work location: Westminster City Hall, 64 Victoria Street, SW1E 6QP
Hours per week: 36
Contract type: Temporary up to 24 months
Closing date: 18 August 2025

About Us:

THE EXTRAORDINARY STORY OF 809 CONNECTED BUSINESSES

Digital and Innovation in Westminster City Council is a world of extraordinary stories, where creative and enterprising people put local residents and businesses first.

Today, Westminster is the most connected borough in London. But, when David joined us in the mid-2010s, small businesses were still struggling to get connected to fibre. Without gigabit-capable broadband, some companies even resorted to biking memory sticks around the city, simply to share files with clients.

Although still in a junior role, David took the initiative and successfully made the business case for £2.8 million of European funding to support connectivity for small businesses across Westminster. Feedback from businesses has been overwhelmingly positive as the project has enhanced their communications with clients. The new connectivity allows them to make video calls and work remotely. As the pandemic hit and many more people needed to work from home, it became clear just how vital this investment had been.

Fast-forward a few years. Westminster is leading the way for connectivity, as a result of the project businesses are thriving, and David is heading up a service of his own responsible for delivery of the Smart City strategy.

The Role:

As a Content and Interaction Designer at Westminster City Council, you can make your own powerful contribution to Westminster’s success. It’s your chance to join a multidisciplinary team that is redefining how local government works online. You will create clear, inclusive, and user-centred content that helps residents, businesses, and visitors access the services they need confidently and easily. Working under the Customer Experience directorate in the Online Experience and Digital team, you will collaborate with UX and UI designers, researchers, developers, service designers, and product managers to design end-to-end services that genuinely meet user needs.

Your responsibilities will include creating and iterating content for our most vulnerable residents, taking it from discovery to production, and using analytics data, user feedback, and user research to inform content and interaction strategy. You will review existing content, suggest and implement wholescale changes, and contribute content across all channels – including online, telephony scripts, letters, emails, texts, and face-to-face communication – ensuring a consistent and accessible approach.

You will assist in developing a content and interaction team and community, taking part in interviews, assessing candidates, and supporting the building of a content style guide that reflects cross-government content design standards. Working with senior leaders, you will help them understand the value of content and interaction design, supporting them to innovate communication and improve service delivery.

This role involves creating front-end assets such as websites and prototypes, mapping user journeys, creating roadmaps for change, and contributing to content and interaction plans with the services you work with. You will also draft and seek agreement to content strategies for services and develop your own skills and confidence to broaden your expertise in content and interaction strategy.

You will also demonstrate a commitment to the Council’s staff values by showing respect and fairness, taking ownership, working towards continuous improvement, and collaborating across the council to improve residents’ lives and opportunities. Your work will always comply with health and safety regulations, Data Protection/GDPR, Equal Opportunities, and Customer Care policies.

But there’s more to it. This is your opportunity to shape how Westminster communicates with its communities every day – using content design to create accessible, inclusive, and empowering experiences that improve lives, one clear and thoughtful interaction at a time.

Please refer to the for more information.

About You:

Bringing a relentless focus on the user, you will translate user feedback into actionable content needs and user stories. Experience pairing with other disciplines to create content in both digital and non-digital services will ensure that you thrive in this collaborative environment.

You will have a strong track record of using analytics, user feedback, and user research to evaluate and improve content and interactions. This includes creating clear content and optimal interactions across multiple services and channels concurrently, prioritising effectively while working between product teams.

Having written content and interaction strategies before, you will be confident influencing at the most senior levels, communicating the value of content and interaction design across services and channels. Your knowledge will include designing information architecture, creating, iterating, publishing, and managing high-quality user-centred content, as well as experience with content publishing systems and improving associated processes.

An understanding of agile ways of working and modern software development practices is essential, alongside familiarity with modern tools and platforms for designing and publishing content. Knowledge of the cross-government DDAT framework will further strengthen your ability to deliver impactful work aligned with best practice.

Curiosity and a desire to take an active role in the cross-government digital community will ensure you continue to grow and bring innovation to your role, shaping inclusive, accessible content that empowers Westminster’s residents, businesses, and visitors every day.

Westminster City Council is committed to supporting Care Leavers into the workplace. Care Leavers seeking their first job and who wish to be considered under our scheme will automatically be invited to interview should they meet the essential criteria for the role.

What We Offer:

Westminster City Council’s strategy is to work towards a Fairer Westminster. A Fairer Westminster is one in which our communities are at the heart of our decision-making and help to determine the city’s future. By working directly with our communities and other partners, we can build a more inclusive city that celebrates our diverse communities, and where residents, workers and visitors from all backgrounds will feel welcome and safe.

At Westminster City Council, we pride ourselves on being an inclusive workplace and employer of choice. We encourage and welcome applications from people from all backgrounds and aim to have a workforce that, at all levels, represents the communities we serve. We champion equality, diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued, has a sense of belonging and is empowered to be their best, that is the Westminster Way. To find out more about how we do this, visit

As a forward-thinking Council, we appreciate that people work in different ways, therefore, our staff benefit from working a range of flexible working patterns as well as Agile working.

The Council is a Disability Confident Employer. If you have declared a disability in your application, we guarantee an interview if you meet the essential criteria of the job. If you are invited for an interview, you will be asked if you need any reasonable adjustments in order to attend, and we will make these wherever possible.

We reserve the right to extend or close this vacancy early without warning, subject to the volume of suitable applicants.