Group, Conference, and Events Sales Manager

Waldorf Astoria London - Admiralty Arch is seeking a Groups, Conference, and Events (GCE) Sales Manager, to join the pre-opening team for this highly anticipated new luxury hotel opening later this year.

This is a unique opportunity for an experienced luxury hospitality leader to join the founding team and help shape the guest experience at this landmark hotel.

Located at the end of The Mall opposite Buckingham Palace, Waldorf Astoria London – Admiralty Arch will feature 100 elegant rooms and suites and 17,500 sqft of private residences. The hotel will open with two signature restaurants - Coreus by Clare Smyth and Café Boulud by Daniel Boulud - bringing together two of the world’s most celebrated Michelin-starred chefs. Guests will also enjoy a world-class spa, state-of-the-art fitness facilities, and a collection of grand event spaces, including a ballroom for up to 320 guests.

Waldorf Astoria Hotels & Resorts is Hilton’s flagship luxury brand, known for its timeless elegance, iconic properties, and sincerely elevated service that delivers bespoke, once-in-a-lifetime experiences in the world’s most sought-after destinations.

WELCOME TO A WORLD OF OPPORTUNITIES AT THE UK’s #1 GREAT PLACE TO WORK 2026
Proudly voted by our Team Members

A World of Rewards

· Complimentary, nourishing meals provided while on duty

· Exceptional development programmes, designed to support and accelerate your growth at every stage

· Opportunities to make a meaningful impact through our industry ‑ leading Corporate Responsibility initiatives

· Team Member Travel Programme, offering exclusive discounted stays and 50% off food & beverage

· High street savings through Perks at Work

·28 days’ holiday, including bank holidays, rising to 33 days with length of service

We are looking for hospitality professionals who are passionate about delivering an exceptional fives star guest experience, consistently upholding the worldclass service standards recognised by Forbes.

What will I be doing?

As a Groups, Conference and Events (GCE) Sales Manager, you will lead the Groups, Conference and Events Sales function alongside the on ‑ property Reservations team, converting enquiries into confirmed business while driving sustained revenue growth and long ‑ term client relationships.

In this senior commercial role, you will engage closely with clients and guests to understand their needs, curate tailored solutions, and position the hotel as the preferred destination for meetings and events. Your responsibilities will include performing the following to the highest professional standards:

· Maximise all Groups, Conference, and Events revenue opportunities through strategic prospecting, negotiation, and conversion

· Review business plans regularly, identifying gaps and implementing proactive strategies to optimise capacity and achieve revenue targets

· Contribute to the hotel’s overall commercial and selling strategy, ensuring departmental alignment and disciplined execution

· Maintain a deep understanding of the competitive marketplace, implementing initiatives to strengthen the hotel’s market position

· Conduct structured weekly quality audits of confirmed bookings, ensuring accuracy, compliance, and a minimum 90% audit achievement across systems and processes

· Develop the GCE Sales team to consistently demonstrate excellence in relationship management, service delivery, selling techniques, and contracting accuracy

· Lead, mentor, and succession ‑ plan the GCE Sales team, supporting career progression and long ‑ term talent development within the hotel and wider organisation

· Plan and coordinate hotel promotional and commercial initiatives to enhance visibility and drive qualified demand

What are we looking for?

A Groups, Conference and Events Sales Manager within Hilton brands is commercially astute, relationship ‑ focused, and guest ‑ centric, working in close collaboration with internal teams to deliver exceptional outcomes. To succeed in this role, you will demonstrate:

· Proven managerial or supervisory experience within Reservations and/or Groups, Conference and Events Sales in the luxury hotel or leisure sector

· Strong leadership capability, with the ability to motivate, guide, and elevate team performance beyond established targets

· Advanced analytical skills, enabling interpretation of commercial indicators, pace, conversion, and competitive trends

· Exceptional selling expertise, with a passion for coaching and refining consultative sales techniques

· Highly developed organisational and planning skills, balancing strategic focus with operational precision

· A strong sense of accountability, resilience, and results ‑ driven mindset

· Ability to perform with composure and clarity in a fast ‑ paced, high ‑ pressure environment

· Flexibility to adapt to evolving business demands and market conditions

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

· Knowledge of hotel Property Management and Sales systems

· Previous experience in the same or a comparable GCE Sales leadership role

EVERY JOB MAKES THE STAY

At Hilton, It Matters Where You Stay, but The Stay is only one side of the story.

We know it takes hundreds of jobs to create unforgettable experiences for our guests – and behind every job, there’s an extraordinary person working to make each Stay magical. That’s why at Hilton, Every Job Makes the Stay.

Find out more about all our brands and hotels - Hilton Brands | Global Hospitality Company