Programmatic Associate Account Director (Hiring Immediately)

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Role Description

Your role will be to support the Kinesso Client Services team in the account management of programmatic display, mobile, audio, OOH and video campaigns across Volvo.

Key Responsibilities

• Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with our objectives and budgets using leading DSPs

• Build strategic optimisation and testing framework to deliver outstanding results

• Test new technologies, data, and betas to deliver innovation

• Create and monitor programmatic campaigns (KPIs, bid strategies, targeting, and budget). Campaign management within DSPs is not part of the role

• Evaluate new opportunities for programmatic media buying for IPG clients

• Consult with clients and IPG agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services

• Develop relationship with Kinesso campaign engineering team

• Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client’s objectives

• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.

• Develop in-depth knowledge of the digital media industry and media market dynamics

• Deliver insight into delivery and performance implications of campaign constraints

• Design media and audience strategies and tactics to maximize economic outcomes within campaign limits