Paid Search Manager

CHARLIE OSCAR

Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.

We combine data, technology and creativity to advise and execute digital media analysis and strategy for the world's most ambitious brands. We transform growth.

How do we transform growth? It all starts in understanding what advertising activation actually performs. Our proprietary marketing science suite, COmpass, gives clients that very insight. Using this, our team of experts provide the best strategy and execution, that is closer to the truth than ever before, across digital disciplines spanning paid media, influencer CRM & CRO.

We’re an innovative, independently owned company, We’re not “growth hackers” or a performance agency that follows industry best practices. Rather, we’re a group of founders and seasoned operators who are building innovative tools and services that set a new standard for digital marketing.

At Charlie Oscar, we like to select team members based on attitude and culture add. While we value experience and expertise, we want to work with people who are eager to challenge the status quo and driven to consistently deliver best-in-class output.

We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.

AI

At Charlie Oscar, we’re looking for people who are genuinely curious about how AI can help improve, evolve and elevate their personal and professional performance, and help us push the boundaries of what’s possible in marketing and advertising. You don’t need to be an AI specialist, but we value those who are already using AI tools to work smarter - whether that’s unlocking creative ideas, speeding up workflows, uncovering sharper insights, or finding new ways to drive performance. We love people who challenge the norm, ask “how can this be better?”, and see AI as a tool to elevate the craft, not replace it.

ABOUT THE ROLE

Reporting to your Paid Search Lead, you’ll manage a portfolio of paid search campaigns, focusing on key platforms such as Google Ads and Bing. This is a hands-on role that requires both an analytical mindset and a strong appetite to learn.

You'll be responsible for the end-to-end planning, execution and optimisation of campaigns within your portfolio. Full ownership means you'll not only build and manage campaigns across platforms but also prioritise and self-organise to deliver the best possible results for our clients.

We run a wide range of campaign types, including Search, Shopping, Performance Max, Demand Gen, AI Max, YouTube and App campaigns, giving you the chance to broaden your expertise across the Google Ads ecosystem.

What sets this role apart is our use of advanced Marketing Mix Modelling (MMM) insights. These models help us understand diminishing returns and define optimal platform targets like CPA or ROAS. You'll be equipped with the tools and knowledge to build effective upper-funnel strategies and advise clients on how to make the most of full-funnel campaigns.

While your primary focus will be paid search, there are plenty of ways to expand your impact beyond it:

• Learning campaign tracking and measurement fundamentals

• Advising on creative direction

• Providing CRO recommendations and input on new landing pages

This is a great opportunity to grow into a well-rounded performance marketer and play a key role in driving results across multiple channels.

DUTIES & RESPONSIBILITIES

Campaign Management:

• Plan, execute, and optimize paid search media campaigns across various platforms (Google Ads, Bing).

• Monitor campaign performance, analyse key metrics, and provide actionable insights to enhance results. Report results back to client stakeholders in weekly, monthly and QBR meetings.

• Keyword build & research tasks

• Ad copy & extensions writing

• SQRs & keyword management

Ad Creative Development:

• Collaborate with the creative team to develop engaging and compelling ad creatives that align with campaign objectives.

• A/B test ad variations to identify top-performing content and optimize accordingly.

Audience Targeting:

• Conduct audience research to identify target demographics and interests.

• Implement effective audience targeting strategies to maximize campaign reach and engagement.

Budget Management:

• Manage and allocate budgets effectively to achieve campaign objectives and ROI goals.

• Monitor spending and adjust budgets based on performance trends.

• Bidding & portfolio optimizations

Analytics and Reporting:

• Utilize analytics tools to generate regular reports on campaign performance (Google Analytics).

• Present insights and recommendations to the marketing team to improve future campaigns.

Team leadership:

• Be responsible for up to 2 paid search execs, including running their progression plans, task

• Management and acting as a point of escalation for all technical troubleshooting.

REQUIRED QUALIFICATIONS & SKILLS

• Bachelor's degree in Marketing, Business, or a related field.

• Up to 4 years of experience in paid search advertising.

• Familiarity with major social media platforms and their advertising capabilities.

• Experience in using advertising platforms, primarily Google Ads

• Experience working with e-commerce and lead generation campaigns (D2C & B2B)

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and collaboration skills.

• Ability to thrive in a fast-paced and dynamic work environment.

• Willingness to adapt to changes and embrace new challenges.

BENEFITS

• Competitive salary plus quarterly bonus up to 10% of your quarterly salary

• Wellness allowance including access to Bupa private health care

• Pension plan

• Regular team socials and annual company trip

• Hybrid working (3-days pw in our London Bridge office)

• 25 days’ holiday per year, plus bank holidays and time off over Christmas

• Regular office treats and surprises

• Be part of building something truly exceptional

OUR VALUES

Make It Happen

Progress is better than perfection...we make things happen, we get things done.

Treat It Like Your Own

As if it was your business, your money, yourself....For us it's not just work; it's personal.

Grow Together

Grow the business, grow with your team, grow yourself.

Be Brave

In your work, in your ideas, in your ability to make decisions.

At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.