Senior Integrated Marketing Lead
We are on the hunt for a Senior Integrated Marketing Lead who will be joining our client's team as a key player in driving programs that merge paid, owned, and earned marketing efforts. This role is a vital client liaison and will work on creating strategies to build the client's brand, generate leads, and protect their reputation. If you have a strategic mind and a passion for solving marketing challenges, this is the opportunity you've been waiting for!
Job Overview: As the Senior Integrated Marketing Lead, you'll be the face of the company’s expanding Paid and Integrated marketing practice. You'll take on large-scale marketing engagements and retainers, including paid media agency retainers, thought leadership promotion programs, demand generation marketing programs, and full-scale integrated marketing programs. You'll work hand-in-hand with the internal team, including creative, digital, and paid media, to deliver top-notch marketing programs for our clients. Here's what you'll be doing:- B2B Marketing Strategy: You'll develop and manage B2B marketing strategies for Financial and Professional services clients.
- Client Programs: You'll lead client programs from strategy development to campaign delivery, ensuring the success of each initiative.
- Marketing Collaboration: You'll work with internal stakeholders to plan and deliver marketing programs.
- Client Liaison: You'll be the primary point of contact for clients and ensure work is delivered on time and within budget.
- Business Development: You'll partner with leaders and clients to expand relationships and contribute to client pitches.
- Thought Leadership: You'll help write thought leadership for the practice area and elevate its profile.
- Mentorship: You'll manage and mentor junior staff on client engagements and help with recruitment.
- Budget and Deliverables: You'll develop and track budgets, project plans, and other deliverables related to campaigns.
- Bachelor’s Degree
- 7-10 years of marketing/digital marketing experience
- Leadership ability and positive attitude
- Ability to work effectively in a team setting
- Obsessive curiosity and problem-solving skills
- Professional communication skills
- Exemplary discretion and judgment
- Self-directed and strategic mindset
- 401(k) employer match: Plan for your future.
- Premium healthcare plans: Your health is our priority.
- Hybrid work model: Choose your schedule.
- Remote work: Work from wherever you'd like.
- Generous PTO: Take time off for life's moments.
- Custom career opportunities: Your career, your way.
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