Brand Manager

Job Description

(£45,000 +10% Bonus)

Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK.

Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals.

This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.

NEED TO DO:

Create and refine the key messages that matter most to our customers

Build strategies to grow awareness of our homes and services

Use demographic insight to tailor brand activity to our audiences

Work with stakeholders to bring our Care & Life Enrichment Framework to life externally

Stay ahead of industry trends to identify opportunities and risks

Oversee the development of print and digital collateral that inspires confidence and drives enquiries

Ensure all customer-facing materials reflect our brand guidelines and tone of voice

Partner with the digital team to maintain a cohesive brand presence across all channels

Lead the creation of event collateral and assets through our web-to-print system

Develop self-serve tools and guidance that help homes drive engagement and enquiries

Ensure a smooth, intuitive customer journey for teams using these tools

Lead a team that delivers exceptional customer service and fast response times

Gather feedback from homes to continually improve support and resources

Oversee the full delivery of our flagship annual awards (Barchester Care Awards)

Manage cross-functional teams to deliver a high-quality event on time and on budget

Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals

Maintain regular communication with Operations throughout the process

Analyse data to identify trends, opportunities, and areas for optimisation

Report on performance and adjust strategies accordingly

Oversee brand investment to ensure it delivers against our objectives

Set clear objectives aligned to our brand strategy

Foster a culture of continuous improvement, collaboration, and engagement with Operations

NEED TO HAVE:

A confident brand marketer with experience developing propositions and multi-channel messaging

Strong stakeholder management and communication skills

A strategic thinker who can translate insight into action

Experience leading teams and managing multiple projects simultaneously

A passion for delivering high-quality work that supports both customer experience and commercial goals

REWARDS PACKAGE:
Access to a range of retail and leisure discounts
Access to a range of wellbeing support and Best Doctors Service
Opportunity to develop within a hugely supportive team

Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.

If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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