Business Development Associate

Zero Surplus
London
Business Development Associate

Are you working as an SDR/BDR in SAAS and sick of cold calling 50% of the time? Maybe the minimal market support you receive in your role is reducing your chance to achieve a higher OTE? Or the expectation on volume of leads is out of sync with reality, so you want a more realistic and understanding employer?

If this sounds like you, we have a fantastic role with a fast-growing SaaS company operating at the intersection of technology and professional services. Whom, due to the continued growth, seek a motivated Business Development Associate to join their team.

The role offers fantastic growth prospects, excellent remuneration, benefits and flexibility. And stands out from other SDR/BDR roles in the market through its extensive marketing support. 90% of your outreach will be to warm prospects, the targets are realistic, and quality, consultative selling is appreciated over phone bashing/cold outreach that is often the mandate elsewhere.


About the Role


As a Business Development Associate (BDA), you'll play a key role in the company's growth by driving outreach and qualification activities by engaging with high-potential prospects. All leads will be warm, and have had precious engagement with the business - periodically topping up your own pipeline with fresh, outbound calls.


You will focus on identifying prospects' needs and aligning them with the client's SaaS. You'll work alongside experienced Account Executives and marketeers, whilst being incentivised with uncapped commissions and a simple, profitable incentive structure.


Key Responsibilities

Proactively contact potential clients via email, phone, social media and in-person
Conduct research and nurture leads toward a first engagement
Undertake discovery calls to understand prospects' challenges
Qualify opportunities and collaborate closely with Marketing and Sales
Build and manage a strong personal network to meet and exceed targetsAbout You

You will be a confident communicator with excellent command of the English language and be interested in the field of software as a service. Prior sales or business development experience is not essential, though a higher base can be awarded for those candidates with 2+ years of experience in selling SaaS.


This is a fantastic opportunity for an experienced SAAS lead generator to step into a position at an innovative organisation going from strength to strength. The role would be hybrid-based out of London, with between 1 - 3 days in the office, varying dependant on your location. If you like the sound of the position and match the criteria, please do send your CV through for us to review, along with your portfolio and detailing where your relevant experience is for the role.


Due to the flexible nature of the position, the successful candidate will most likely be based in London or within a commutable distance of Hertfordshire, Essex, Buckinghamshire or Berkshire.

Zero Surplus is East Anglia's premier SaaS sales recruitment agency, based just outside Cambridge we source sales staff for small and international technology companies across London, Cambridgeshire and the East of England.

Please upload a Microsoft Word version of your CV where possible, excluding textboxes or images, as this can affect the consultant's job matching process and therefore your details may not be picked up for a role.

Any data we collect from you will be stored and processed in accordance with Zero Surplus' Privacy Policy
Posted 2025-08-21

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