Head of Global Retail Marketing (Berghaus)

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

Our Global Retail function ensures our brands deliver exceptional consumer experiences across all retail environments — with a priority focus on our wholesale business. As Head of Global Retail Marketing, you will guide the retail marketing strategy, elevate retail excellence across markets, and ensure consistent brand execution globally. Your mission is to strengthen operational performance, support market growth, and champion a consumer-first mindset that drives both brand equity and commercial success.

WHAT DOES THIS ROLE DO?

As our Head of Global Retail Marketing , you will be responsible for:

• Leading the global retail marketing strategy, ensuring consistent brand experience and operational excellence across all markets and retail formats.

• Partnering with regional retail teams to drive store performance, identify growth opportunities, and support market-level priorities.

• Developing and implementing global retail standards, guidelines, and toolkits to ensure brand consistency across store design, VM, service, and retail operations.

• Collaborating with Brand, Product, VM, Commercial, and Digital teams to execute seasonal Go-To-Market plans within the retail environment.

• Using insights, consumer data, and market trends to shape retail innovation and improve the in-store experience.

• Supporting new store openings, remodels, and global rollouts, ensuring alignment with brand direction and operational best practice.

• Driving retail training programmes, capability-building, and leadership development across global retail teams.

• Managing relationships with key external retail partners to ensure strong brand guardianship.

• Monitoring global retail KPIs, analysing performance, and working with markets to deliver improvements in sales, conversion, and profitability.

• Acting as a key voice of retail within the business, influencing cross-functional decision-making and advocating for the consumer experience.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

• Significant experience in retail leadership roles, ideally across global or multi-market environments.

• Strong understanding of retail operations, store experience, VM, and commercial performance drivers.

• Proven success shaping and implementing retail strategies at scale.

• Excellent stakeholder management skills, with the ability to influence senior leaders and collaborate across functions.

• Experience supporting franchise, partner-led, or distributor retail models (beneficial but not essential).

• Strong analytical skills, with the ability to translate data and insights into actionable strategies.

• Exceptional communication skills, with the ability to inspire teams and drive a unified global approach.

• Highly organised, adaptable, and able to manage multiple markets, priorities, and timelines.

• A passion for delivering exceptional consumer experiences and strengthening brand presence in retail.

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus

• 25 Days Holiday : Increases with length of service and the option to purchase additional days to suit your needs.

• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.

• Family-Friendly Benefits : Generous enhanced parental leave policies (including six months fully paid maternity leave)

• Health Perks : Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.

• Travel Perks : Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.

• Flexible Working : We offer hybrid working, core office hours, and flexible working, allowing you to start your day earlier or later to help with commute costs or personal commitments.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.