Senior Digital Activation Manager

Job Title: Senior Digital Activation Manager

Location: Field Based

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

As our Senior Digital Activation Manager you will shape how our brands dominate the online environment, leading our digital presence and maximizing brand visibility across our channels, specifically Retail. You will lead the strategy, planning, and execution of winning digital trading plans, ensuring alignment with Brand Hubs and the Sales Team to optimise product availability and activation. Ultimately, you will own the online best practice, serving as the expert communicator responsible for building brand equity and driving tangible business growth across digital platforms.

As our Senior Digital Activation Manager you will;

• Develop and maintain strong relationships with key customer contacts (buyers, agencies, merchandisers). You will be responsible for developing contract strategies and leading all critical customer meetings, including Brand Planning.
• Launch Campaigns: Create compelling, insight-led online campaigns aligned with the overall business and specific customer goals.
• Media Strategy: Lead annual planning including media negotiating investment for Search, online visibility comms, and other digital tactics. Collaborate with customer agencies to refine plans focused on delivering optimal ROAS and deliver against KPIs.
• Drive Execution: Continuously develop online insights to improve visibility and execution across all customer platforms, maintaining a proactive attitude.
• Online Sales drive: Directly lead in key accounts achieving their online sales, distribution and brand initiative objectives.
• Lead Assets: Lead digital asset management for campaigns, including working within a designated Brand Hub (s) for creation and distribution.
• Evolve Systems: Lead the continuous development of our online asset management systems (e.g., DAM/Brandbank/Swiftcloud) to ensure best-in-class brand representation, syndication of assets and system evolution.

• Strategic Alignment: Work cross-functionally across departments to ensure the delivery of the overall strategic priorities.

What you’ll bring...

• Experience of digital marketing in a FMCG / CPG environment
• A proven track record of driving online growth in a range of Customers / DTC
• National head office account management - specifically online or digital
• Great depth of understanding of the digital channel, with the ability to talk around key topics
• Educated to a degree level (or equivalent experience)
• Organising & Executing - Able to set clearly defined objectives and monitor performance
• Results Driven - Striving to do what is right for your customers whilst delivering our own business objectives
• Able to present with confidence and establish great working relationships with all levels of contact
• Inquisitive nature - A want to learn new things and constantly evolve in a market that is always moving
• Initiative - able to take appropriate action before being asked and actively finds solutions to problems. Able to adopt a logical and methodical approach and can be relied upon not to give up and to see jobs through from start to finish
• Leadership - line management experience is preferred but not essential

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 33 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Peppy Health
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review
• Ongoing professional development

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 28th January 2026.

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

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