lululemon Digital Marketing Manager, Franchise

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The EMEA Digital Marketing team exists to define and execute the digital strategy for customer acquisition and retention. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search, Affiliate & Influencer Marketing, Paid Media and Email to deliver elevated digital experiences, drive purchase and engage beyond transactions. We're continually diversifying and optimising our digital marketing channel mix and target markets to reach new guests, increase brand awareness and drive efficient business growth.

The Franchise business is expanding lululemon beyond our vertical channels, by partnering with select franchise partners in priority international markets. We enable partners to deliver the lululemon brand and guest experience across stores and digital touchpoints.

a day in the life: What you'll do

The Digital Marketing Manager, Franchise will facilitate and, in some cases, execute digital marketing activity across Global Franchise partners by enrolling them into our EMEA strategy and marketing calendar, approving plans against clear guardrails, and elevating capability through channel and brand expertise. You will act as a strategic consultant and conduit, ensuring partner-built plans align to our standards, use best practice, and ladder to commercial goals. You will establish the operating rhythm (enrolment, approvals, and reporting) and connect partners to internal specialist support as needed.

• Strategy enrolment and alignment: socilaise our internal marketing strategy and calendar with Franchise partners, aligning their plans where possible
• Plan review and approval: define and operate and approval process for Franchise DM campaigns against standards for channel best practice and brand safety
• Campaign builds & execution: build, deploy and manage paid social campaigns for Franchise partners based on their requirements
• Coaching and upskilling: provide structure feedback and hands-on support, identigying knowledge gaps in Digital Marketing and facilitate enablement with internal experts
• Performance & insights: consolidate reporting, trends and opportunities across the Franchise portfolio, surfacing actionable insights
• Standards, tooling and templates: maintain playbooks, plan templates, QA checklists, and measurement frameworks to ensure consistency across partners
• Quality & compliance: Safeguard brand standards, data and privacy compliance, and platform best practices

qualifications

• 5+ Years experience in digital marketing with strong proficiency in paid social and performance channels
• Hands-on experience building, launching and optimising campaigns across major platforms (e.g. Meta, TikTok, YouTube, Snapchat)
• Demonstrated ability to interpret performance data and translate insights into recommendations
• Franchise, regional or multi-market experience
• Experience supporting multiple markets, partners or stakeholders with varying levels of capability
• Ability to influence and align external partners to central strategy, guardrails and ways of working
• Strategic and operational skills
• Strong understanding of end-to-end campaign planning: briefing, approvals, execution, QA, measurement
• Ability to establish process, templates and operating rhythms to create consistency across partners
• Skilled at managing multiple partner plans simultaneously and prioritising effectively
• Stakeholder management and communication
• Proven ability to coach, upskill and provide structured feedback to partners with differing levels of digital maturity
• Excellent communication skills, including the ability to simplify complex digital concepts
• Comfortable managing escalations and safeguarding brand, compliance and quality standards
• Analytical & insight skils: proficiency with performance dashboards, reporting tools and platform analytics
• Familiarity with creative best practice and QA process across paid channels

must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.