Email Marketing Manager

Department : Digital

Reports to : Head of Digital

About AKA

AKA is a world-leading marketing and communications agency specialising in the culture and
entertainment sectors. With offices in Europe and North America, we work with renowned
theatres, museums, galleries, production companies, and destinations. Our mission is to
create work that moves people—powered by beauty (distinctive branding), storytelling
(compelling creative), and data (precision targeting and insight).

The Role

We’re looking for a skilled and proactive Email Marketing Manager to take ownership of
planning, executing, and optimising email and CRM campaigns across our client portfolio.
You’ll join our Digital Product Development team, working closely with Design, Data, UX,
and Strategy & Account Management to deliver high-impact campaigns that enhance the
customer journey and drive measurable results.
This is a pivotal role that blends technical CRM execution with strategic input. You’ll help
embed CRM thinking across the agency, improve campaign performance, and shape client
engagement strategies in the dynamic world of arts, entertainment, and culture.

Key Responsibilities

Technical Execution
• Build, test, and deploy email marketing campaigns including automated journeys,
newsletters, and transactional communications.
• Manage email platforms (e.g., Mailjet, Dotdigital, Mailchimp) and ensure CRM
systems are running efficiently.
• Maintain data accuracy: segment audiences, clean data, manage imports/exports,
and configure dynamic content.
• Monitor and report on campaign KPIs: open rate, CTR, conversions, engagement,
deliverability.
• Conduct A/B testing to refine content, subject lines, and send times.
• Troubleshoot deliverability or platform-related issues proactively.
Strategic CRM & Lifecycle Marketing
• Develop customer journey strategies tailored to different audience segments and
lifecycle stages.
• Use data and insights to identify opportunities for optimisation and recommend
campaign enhancements.
• Align email marketing calendars with broader brand and marketing strategies.
• Collaborate with teams to enhance multi-channel acquisition and retention
strategies.
• Contribute to the long-term CRM strategy for the agency and advocate for best
practice across teams.
Cross-Team Collaboration
• Work alongside:
o Data & Insights to align segmentation, targeting, and campaign analytics.
o Strategy & Account Managment to coordinate messaging and campaign
goals.
o Design & UX to create seamless, on-brand customer experiences.
o Ticketing and Sales to support audience conversion and engagement.
You’ll be a go-to expert for all things CRM and email, supporting internal education and
contributing to the agency’s evolving CRM proposition.

Person Specification
Essential Skills & Experience
• At least three years’ hands-on experience in email marketing or digital marketing
roles.
• Strong knowledge of email service platforms (Mailchimp, Dotdigital, Mailjet or
similar).
• Deep understanding of audience segmentation, data-driven targeting, and campaign
personalisation.
• Demonstrated ability to work independently on multiple campaigns with tight
deadlines.
• Analytical mindset with ability to extract actionable insights from data.
• Excellent communication skills and ability to collaborate across diverse teams.
• Awareness of GDPR, PECR and email marketing compliance.
Desirable Skills
• Experience in the arts, culture, or live entertainment sector.
• Familiarity with Salesforce, Braze or similar CRM tools.
• Experience integrating CRM systems and/or managing CRM customisation projects.
• Previous experience delivering training or mentoring others on CRM tools or
strategy.
• A proactive, curious mindset with a passion for customer engagement.

Our Commitment to Diversity & Inclusion
We are committed to building a diverse and inclusive workplace where every individual feels
they belong. We particularly encourage applications from disabled candidates and those
from ethnically diverse backgrounds. All CVs are anonymised to reduce bias, and qualifying
applicants from underrepresented groups are guaranteed an interview

Benefits

• 25 days holiday
• ‘Telus Health’ EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters
• Holiday Buy Back
• Friends & Family Theatre Ticket
• New Business Incentives
• Recruitment Incentives
• Pension Scheme*
• Interest Free Travel Loan*
• Ride to Work Scheme*
• Childcare Vouchers*
• Death in Service
• Flexible/Hybrid Working
• Critical Illness
• Enhanced Parental Leave