App Store Optimization Consultant

About Us

We’re a mobile-first marketing agency that exists to help our clients’ apps perform at their very best. We combine a unique, data-driven approach with deep expertise to deliver game-changing mobile marketing strategies for globally recognised brands (Macy’s, O2, Tide) and influential start-ups.

Three things you should know about us:

1. Thanks to our proprietary technology and analytical models we can translate data into business value, faster. But we’re not limited by it.
2. We draw our teams from the best mobile talent and from a variety of backgrounds, meaning we see the bigger picture.
3. We’re a consultancy in expertise with an agency focus on delivery. And we work as an extension or an embedded part of our client’s teams. It’s one of the reasons 95% of our clients have stayed with us.

Your Role

Location: Central London

Work model: Hybrid – 2 days a week in office

We are seeking a dynamic and enthusiastic individual to join our team as an App Store Optimization (ASO) Consultant. This position is ideal for candidates with a solid foundation in digital marketing or a related field, who are looking to further develop their career within the mobile app marketing space.

Responsibilities :

• Conduct in-depth app research and competitor analysis to enhance app visibility on multiple app stores
• Analyse and optimise app metadata, including titles, descriptions, and keywords, to maximise organic search & browse downloads and improve conversion rates
• Monitor and analyse app store performance metrics, including downloads, conversion rates, and user ratings, as well as providing regular reports and insights to clients on ASO performance
• Collaborate with cross-functional teams to implement ASO strategies aligned with overall marketing goals
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of ASO efforts
• Be comfortable operating in a client facing capacity, with the expectation of strong consultancy skills and the ability to conduct conversations, present recommendations, and manage client relationships effectively
• Stay abreast of industry trends, algorithm changes, and emerging best practices in ASO
• Assist in A/B testing and analyse results to refine ASO strategies continually

Requirements :

• Bachelor's degree in digital marketing, communications, business, or a related field.
• Strong analytical skills with an eye for detail
• Excellent written and verbal communication skills
• Familiarity with mobile app ecosystems and app store guidelines
• Ability to thrive in a collaborative and fast-paced environment
• Basic understanding of SEO principles and their application to app stores desirable
• Client facing or consultancy experience required
• Knowledge of ASO tools and analytics platforms desirable
• Experience with A/B testing methodologies desirable

ConsultMyApp (CMA) is an equal opportunities employer. As an equal opportunities employer, CMA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.  We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join CMA.