Marketing Executive

Robert Half
London

We're looking for a proactive and creative Marketing Executive with 3-5 years of B2B marketing experience to help deliver our global marketing strategy. Reporting to the Marketing Manager, you'll work across digital, content, events, and branding to boost visibility and engagement for our company and its wider group.

This is a hybrid role based in the City of London.

Marketing Executive Responsibilities:

Digital Marketing

  • Create engaging content (copy, images, videos) for B2B audiences

  • Manage social media platforms, especially LinkedIn

  • Maintain and update company websites with relevant content

  • Write website copy, case studies, blog posts, and news updates

  • Track SEO performance and web analytics

  • Plan and send email campaigns and newsletters

Marketing Materials & Content

  • Develop high-quality marketing assets (copy and basic design)

  • Support proposal and tender writing, reviewing for clarity and tone

  • Ensure consistent use of branding and templates

Events

  • Research and recommend event opportunities

  • Help plan and coordinate global and regional events

  • Manage logistics and post-event reporting

Brand, PR & Strategy

  • Support brand strategy and PR efforts

  • Draft press releases, articles, and editorial pieces

  • Track market trends and competitor activity

  • Work with partners on joint marketing efforts

General Support

  • Liaise with agencies and suppliers

  • Track leads, monitor KPIs, and manage budgets

  • Support internal communications and ad hoc marketing projects

Ideal Marketing Executive Profile:

  • Degree in Marketing or related field (or equivalent experience)

  • 3-5 years in B2B marketing, ideally in global environments

  • Strong writing, communication, and attention to detail

  • Bonus: experience with Asian markets (e.g. China, Japan, Korea)

Posted 2025-07-25

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