Global Senior Brand Manager Innovation

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

We have an exciting opportunity for you to shape the future of one of our most important categories, Snacks, with strategic innovation that drives category growth, delights consumers and advances the agenda of Nature Valley and other beloved global brands.

We are looking for an ambitious marketing innovator to lead this work, someone who can bring passion, grit, agility and disruptive thinking as you work to discover and execute strategic innovation projects. You will develop deep empathy for consumers to understand potential demand spaces, develop strategic ideas to meet those spaces, learn in the real world through experimentation and then ultimately leverage the scale of General Mills to accelerate growth in Snacks in our International markets.

You will be part of the Snacks brand development team serving the International segment, and partner with the markets to drive innovation strategy, positioning, and growth opportunities for the brands in our key markets across Europe, Australia and Asia.

What your role is

In this role, you’ll be at the forefront of shaping our innovation agenda. You’ll design and validate a compelling strategic innovation plan , setting a clear business model, priorities, and phasing—while continuously refining assumptions to stay ahead of the market. Being part of a high-performing, cross-functional team, you’ll create a culture of energy and focus, ensuring everyone is aligned behind ambitious objectives and mobilised to deliver them.

You’ll take ownership of the full marketing mix for key projects , moving seamlessly from consumer insights to product development, across all 4Ps—price, promotion, product, and placement. By leveraging agile experimentation , you’ll test, learn, and adapt quickly, ensuring ideas are proven before scaling. Beyond execution, you’ll act as the visionary for expansion , defining and selling the future of our brands. You’ll inspire excitement, gain buy-in from senior stakeholders and market teams, and ultimately secure retailer support to make these innovations a success.

What you will bring to the team

We’re looking for someone with at least 6 years of CPG food industry experience , including a proven track record of turning disruptive opportunities into successful market launches. You’ll know how to balance consumer desirability, technical feasibility, and business viability to unlock profitable growth ideas. With outstanding communication and influencing skills , you’ll confidently navigate across all levels of the organization, challenging “business as usual” and championing new ways of working that deliver real results.

You’re experienced in running innovation pipelines and aren’t afraid to challenge conventions or experiment with new approaches. Above all, you’re passionate about solving consumer problems , thrive in ambiguity, and bring the entrepreneurial drive needed to turn bold ideas into market realities.

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...