Senior Behavioural / Cultural Analyst

Are you fascinated by human culture and behaviour? Are you a strategic thinker with a passion for brands, innovation and consumer behaviour? If so, we have an exciting opportunity for you as a Senior Behavioural Analyst in London. This is an opportunity to join a dynamic close-knit team focused on revealing the “why” behind consumer behaviour. You'll be leading exciting projects, collaborating with brilliant people, and delivering impact for clients like Nike, Google, Lego, Mindshare and Universal Music. If you're smart, nice, open-minded and passionate about people and business, we want to meet you! About us We are Canvas8, a strategic insights practice with offices in London, NYC, LA, Singapore and Manila. We help our clients understand people so they can make better business decisions. Our work investigates the hidden insights in everyday life – from the psychology behind the rise of absurdism in media, and teenagers’ obsession with romantasy and fan fiction, to why AI companions are becoming Gen Z’s go-to besties – and makes them meaningful for brands. Our team is a blend of disciplines and skills, from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work. About the role This role is for a remarkable Senior Behavioural Analyst with 4+ years of relevant experience. You will be responsible for pioneering and leading innovative research and analysis across consultancy projects and through the Canvas8 Membership. As part of the Consultancy team, you’ll be researching cultural, social and technological shifts as well as changes in industry. The research is incredibly varied. One day you might be speaking to a scientist about the psychology of doom scrolling, the next you might be pouring over data to discover why teenagers have stopped playing sports. You should have ambition, drive, be personable and willing to get stuck in – leading strategic research projects, conducting analysis to solve client challenges, managing timelines and budgets, workshopping findings, designing deliverables, and debriefing clients. You’ll need to excel at project leadership and project management, thinking creatively, and problem-solving, have great awareness of cultural trends, be emotionally intelligent, naturally curious about people, and have exceptional analytical, written and communication skills. With a brilliant team around you, your efforts will be instrumental in helping Canvas8 inspire the world’s best brands, agencies and organisations. The day-to-day Leading large-scale mixed methodology insight projectsEnd-to-end project management: from design to deliveryWorking across editorial and consultancy projectsPresenting concise analysis, insights, trends and ideas in inspiring formatsResearching consumer behaviour, trends and shifts using innovative methodsDelivering seamless project coordinationManaging timelines, deliverables and budgetsWorking across cultures with potential travelLeading and mentoring junior team membersAbout you You are experienced in consumer behaviour, cultural analysis, strategy and research. However, your key strength is your ability to organise and analyse research and communicate clear insights that solve strategic problems. You will be a brilliant writer and editor, comfortable with quantitative and qualitative research and analysis – and a great communicator, on paper and in person. You can unlock powerful insights across different sources, be confident interviewing people, and parsing data, be genuinely interested in the world around you, and be capable of telling inspiring stories. Well-organised, you are comfortable leading complex projects from start to finish, directing others, managing timelines and budgets, and problem-solving. Finally, you’ll excel in clarity of analysis and creating inspiring deliverables – from ethnographic documentaries to engaging workshops and high-quality written reports. Requirements 4+ years experience with blended research methodologies and analysisProven commercial consulting experience at project-leadingAbility to generate actionable insights from researchExcellent project management skillsCulturally aware (experience in different cultures is desirable)Commercially astute, and able to pick out the nuances of clients' business challengesA lateral thinker with an eye for spotting patterns and cultural shifts across industriesExcellent editorial and written skills, and an ability to distil complexity into plain EnglishWell-organised and proactiveGreat client management skillsCurious, collaborative and tenaciousAdept at resolving challenges and being quick at finding smart solutionsBenefits Hybrid working with flexible start times29 days paid holiday (including bank hols) plus a festive half day at the end ot the yearWork from anywhere for up to two weeks per yearPension, life insurance, cashback private health plan and cycle schemeAccess to physical and mental wellbeing support, including two ‘Mental Wealth’ days each year and access to 24/7 GP supportPersonalised career development plan and ongoing trainingInterest-free Life Unlock Loan for life’s bigger momentsDependant leave for those times when your family needs you mostSummer Fridays, seasonal perks and regular socials to keep things funBuddy system to support you as you settle inLong service awards to celebrate your milestones with usA friendly and welcoming team (pooches included) If you think this sounds like a good fit, please apply below by outlining why and attaching your CV. Applications will close on Friday, 25th September, 2026. At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences – race, gender, age, and beyond – fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value, but a key to our success.