Business Transformation Manager (Data & AI)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .

The opportunity

Data & AI are increasingly central to how organisations transform their business, operate at scale and compete in their markets.

Within our Business Transformation and Consulting practice , we are strengthening our capability in Data & AI  to support complex, end-to-end transformation programmes across UK and EMEA.

We are looking for a Senior Manager  with strong experience in data-led business transformation  to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.

Your Role

As Senior Manager – Data Strategy & AI Transformation, you will:

Business Transformation & Client Leadership

• Define enterprise data strategies aligned to business growth objectives.
• Define data product models and governance frameworks, in colaboration with Data Architects.
• Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer ID, NBAs and decisioning engines, advanced segmentation...)
• Integrate Data & AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach
• Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.

Commercial & Consulting Contribution 

You will actively contribute to account growth and proposition development, positioning Data & AI as strategic enablers of enterprise transformation.

• Shaping the Data & AI components of:
  • Transformation roadmaps
  • Proposals and RFP responses
  • Executive value cases and investment narratives
• Connecting data foundations to measurable business outcomes (ie: personalisation at scale, commercial acceleration, intelligent automation...)
• Collaborating with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.
• Identifying expansion opportunities through data evolution and new AI-enabled use cases.

Team & Capability Development

• Mentor and develop Data & AI consultants and managers.
• Help evolve methodologies, assets and ways of working.
• Support recruitment and development of high-quality talent.
• Promote a culture of collaboration, accountability and impact.

Innovation & Thought Leadership

• Stay current on AI, GenAI and advanced analytics trends.
• Translate innovation into practical, enterprise-ready use cases.
• Contribute to internal and external thought leadership where appropriate.

What we’re looking for

You are a senior consulting leader with deep data expertise, strong business acumen and the ability to operate confidently across strategy, data and transformation delivery.

You combine executive credibility, technical fluency and commercial impact orientation.

You likely bring:

• 8–12+ years of experience in data strategy, analytics transformation or technology consulting within complex enterprise environments.
• Proven experience leading data-led transformation programmes, not isolated use cases.
• Strong exposure to enterprise data platforms and ecosystems (e.g., Azure, AWS, GCP, Snowflake, Databricks, Salesforce Data Cloud or equivalent).
• Experience integrating data platforms in the marketing and CRM ecosystems (CDP, automation platforms, analytics and activation tools).
• Demonstrated experience embedding Data & AI into broader transformation initiatives (digital, CRM, operating model, customer experience).

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   , and follow along on Instagram ,  LinkedIn , and  X .

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