Marketing, Content & Social Manager

Ellis Bridals is looking for an experienced, commercially minded Marketing, Content & Social Manager to take ownership of marketing activity across an allocated portfolio of Studio Ellis brands.

Working directly with the Creative Director and the Head of Marketing, the Marketing, Content & Social Manager will turn the wider creative and commercial direction into clear marketing plans and beautifully executed campaigns.

This is a hands-on and highly autonomous role. The successful applicant will be expected to manage their own priorities, maintain marketing calendars and move projects from initial idea through to delivery without requiring close day-to-day supervision.

The Marketing, Content & Social Manager's role combines content creation, social media, digital marketing, retailer communications, photoshoot production and performance reporting, suiting someone who can balance strong creative instincts with organisation, commercial awareness and a clear understanding of how marketing contributes to sales. Brand responsibilities may evolve as the business develops; therefore, suitable applicants will be confident adapting their approach across different products, audiences and brand identities.

Responsibilities of the Marketing, Content & Social Manager

Marketing and Campaigns:

• Create and implement B2B and B2C marketing plans for your allocated brands.
• Translate creative and commercial direction into campaigns, briefs, calendars and deliverables.
• Take independent ownership of weekly, monthly and seasonal marketing calendars.
• Coordinate activity around collection launches, selling seasons, trade shows, events and key commercial dates.
• Ensure campaigns are completed consistently, accurately and on time.
• Work closely with the Founder and Creative Director, Head of Marketing, sales team and wider business.
• Maintain a distinctive and consistent identity, tone of voice and visual standard for each brand.

Content and Social Media:

• Plan, create and publish content across Instagram, Facebook, TikTok, Pinterest and other relevant platforms.
• Create engaging written, graphic and short-form video content appropriate to each brand and audience.
• Manage weekly and monthly social media calendars.
• Write confident, engaging and SEO-conscious copy.
• Edit imagery and video
• Monitor audiences and manage appropriate day-to-day community engagement.
• Identify relevant cultural, fashion and platform trends without compromising brand positioning.
• Increase brand awareness, engagement and qualified traffic to our websites.

B2B and Wholesale Marketing:

• Create retailer email campaigns, launch communications, sales materials and trade-marketing content.
• Develop campaigns that help our stockists understand, promote and sell the collections.
• Support retailer acquisition, engagement and retention.
• Coordinate marketing around trade shows, showroom presentations and international launches.
• Work with sales managers and agents to identify commercial priorities and opportunities.
• Ensure retailer enquiries generated through marketing are followed through and reported.

Email, CRM and Digital:

• Plan and deliver segmented B2B and B2C email campaigns.
• Develop audience acquisition, engagement and re-engagement activity.
• Maintain accurate and commercially useful audience segmentation.
• Coordinate website content, landing pages and campaign updates.
• Merchandise and report on the websites in line with collection launches and marketing calendars.
• Brief external developers or technical specialists where required.
• Support the planning and monitoring of paid digital campaigns alongside specialist partners where appropriate.

Content Production:

• Develop concepts, moodboards and briefs for campaign shoots and social content days.
• Coordinate models, locations, products, schedules and budgets.
• Help ensure each shoot produces the full range of assets required across social media, email, websites and retailer marketing.
• Manage content through editing, approval and final delivery.

Reporting and Performance:

• Produce clear monthly reports covering social media, email, website and campaign performance.
• Use analytics to identify what is working and make practical recommendations for future activity.
• Track relevant enquiries, engagement, traffic and commercial outcomes.
• Use data to inform content planning and creative direction, while retaining a strong instinct for brand and aesthetics.
• Stay current with industry developments, platform features and emerging digital technologies.

What Ellis Bridals is looking for:

• At least three years’ experience in a similar marketing, content or social media role
• A strong portfolio demonstrating content creation, social media planning and campaign execution.
• Experience creating and optimising content for Instagram, TikTok and Pinterest.
• Strong short-form video editing skills, including Reels and TikTok content.
• Confident creating graphics and editing imagery using Canva, Photoshop or similar software.
• An excellent visual eye and a clear understanding of what works aesthetically and commercially on social media.
• Strong copywriting skills and an understanding of SEO-led digital content.
• Experience with email marketing, CRM platforms and audience segmentation.
• An understanding of social media and digital performance metrics, with the ability to use data to improve future activity.
• Ability to understand and adapt to multiple brand identities and audiences.
• Strong organisational, analytical and problem-solving skills.
• An interest in fashion and a sound awareness of the wider cultural and digital landscape.
• Experience of wholesale or B2B marketing is a plus.

How the Marketing, Content & Social Manager will work:

• A genuine self-starter who can take ownership of projects from idea to delivery.
• Identify what needs to be done and move work forward without waiting for detailed instructions.
• Comfortable working independently while communicating progress clearly and knowing when approval is required.
• Able to work directly with senior leadership and translate broad creative direction into completed work.
• Organised, dependable and able to manage competing priorities across multiple brands.
• Bring fresh ideas while respecting established brand identities.
• Meticulous attention to detail and a strong creative eye.
• Commercially aware and motivated by seeing your work contribute to engagement, retailer support and sales.
• Positive, resourceful and solutions-focused.
• Enjoy collaborating and will contribute positively to a friendly, ambitious team.

Application

Please apply through the application form with your CV, cover letter and supporting portfolio.

Your portfolio should include examples of:

• Short-form video or Reels you have personally edited.
• Social media graphics and written content you have created.
• A feed plan, content calendar or campaign plan you have developed.
• Examples of marketing work that demonstrate its objective, your individual contribution and the resulting performance.