Product Manager - PFM

Updraft. Helping you make changes that pay off.

Updraft is an award winning, FCA-authorised, high-growth fintech based in London. Our vision is to revolutionise the way people spend and think about money, by automating the day to day decisions involved in managing money and mainstream borrowings like credit cards, overdrafts and other loans.

• A 360 degree spending view across all your financial accounts (using Open banking)
• A free credit report with tips and guidance to help improve your credit score
• Native AI led personalised financial planning to help users manage money, pay off their debts and improve their credit scores
• Intelligent lending products to help reduce cost of credit
  
  

We have built scale and are getting well recognised in the UK fintech ecosystem.

• 800k+ users of the mobile app that has helped users swap c £500 m of costly credit-card debt for smarter credit, putting hundreds of thousands on a path to better financial health
• The product is highly rated by our customers. We are rated 4.8 on Trustpilot, 4.8 on the Play Store, and 4.4 on the iOS Store
• We are selected for Technation Future Fifty 2025 - a program that recognizes and supports successful and innovative scaleups to IPOs - 30% of UK unicorns have come out of this program.
• Updraft once again featured on the Sifted 100 UK startups - among only 25 companies to have made the list over both years 2024 and 2025
  
  

We are looking for exceptional talent to join us on our next stage of growth with a compelling proposition - purpose you can feel, impact you can measure, and ownership you'll actually hold. Expect a hybrid, London-hub culture where cross-functional squads tackle real-world problems with cutting-edge tech; generous learning budgets and wellness benefits; and the freedom to experiment, ship, and see your work reflected in customers' financial freedom. At Updraft, you'll help build a fairer credit system.

The Role

We are rebuilding our PFM proposition with a native AI led experience to help people take control of their money:

• A 360 degree spending view across all your financial accounts (using Open banking)
• A free credit report with tips and guidance to help improve your credit score
• Native AI led personalised financial planning to help users manage money, pay off their debts and improve their credit scores.
• Intelligent lending products to help reduce cost of credit

As a PM you'll work across a our entire organisation, co-ordinating with the business teams, working directly with customers, engineering, design, marketing, operations and finance and focussing on delivering product that results in great outcomes for our customers.

Key Responsibilities

• Strategic Leadership: Define and execute the overall product direction and launch in an iterative test and learn cycle.
• Understand and empathise with our customers. Build a strategy to help reduce their anxiety over money and take control of their finances, delivering better outcomes for them.
• Work with a cross functional team getting the best out of people to deliver for our customers while meeting business objectives.
• Build. Make changes. Measure the impact of those changes. Work fast, and in control, moving us forward with experiences our customers touch.
• Track and monitor the product usage and improve activation and retention metrics.
• Communicate clearly across teams to ensure everyone is doing their best to deliver for our customers.
• Change Management: Own the change management process, ensuring full business readiness prior to projects going live
• Collaboration and Stakeholder Management: Work closely with Data Science, Engineering, Compliance, and customer facing teams to ensure the products support both customer outcomes and regulatory standards.

Requirements

The perfect addition to our team will have:

• You’ve shipped world-class products at a fast growing company.
• You’re passionate about building value for customers and not just achieving business results.
• You’re data driven, passionate about metrics, and intellectually honest about how your work is performing -- and driven to continuously improve it.
• You’re passionate about learning every day and sharing your knowledge and experience every day.
• What we’re doing here at Updraft excites you!
• Experience: Strong background in analytical or technical PM roles, with at least 5 years in a leadership role.

• AI Product Development: Proven track record of working through AI product development.
• Change Management: Experience of leading large-scale change initiatives
• Leadership: Proven experience in leading teams and managing cross-functional initiatives.
• Communication: Strong interpersonal skills to collaborate with stakeholders and provide updates to the leadership team effectively.

Benefits

• Flexible hybrid working

• Pension and Medical plan
• Opportunities for career growth within a high-growth fintech