Senior Marketing Executive

Job Description

HSJ Information | London (Hybrid)

Are you a creative and commercially minded marketer looking to make a real impact?

At HSJ Information, we run some of the most influential events in the UK healthcare sector, bringing together leaders, innovators and decision-makers shaping the future of healthcare.

We’re looking for a Senior Marketing Executive to join our growing team and lead engaging, data-driven marketing campaigns that drive attendance, awards entries, and sponsorship opportunities across our events portfolio.

This is a fantastic opportunity for someone who wants to take ownership of campaigns, develop strategic marketing skills, and grow their career within a leading healthcare media brand.

What You'll Be Doing

As a key member of the marketing team, you will plan and deliver integrated marketing campaigns that connect healthcare professionals with our industry-leading conferences and awards.

Your work will directly impact the success and growth of our events portfolio.

Campaign Strategy & Delivery

• Plan and deliver multi-channel marketing campaigns including email, social media, website, and digital channels.
• Drive delegate registrations, awards entries, and sponsorship leads.
• Ensure all marketing messaging is clear, compelling and tailored to different audience segments.

Audience Growth

• Build and manage targeted audience databases aligned with event audience profiles.
• Identify new opportunities to reach healthcare leaders and decision makers.
• Work with sales and production teams to identify potential sponsors and partners.

Marketing Execution

• Manage and optimise event websites and digital content.
• Create engaging marketing collateral including emails, brochures, invitations and social campaigns.
• Build and deploy campaigns using marketing automation platforms such as Marketo.

Performance & Insights

• Track campaign performance against clear KPIs and acquisition targets.
• Analyse results to optimise campaigns and improve performance.
• Contribute to post-event analysis and insights to drive future improvements.

Event Support

• Provide on-site support at key industry events.
• Lead the social media promotion and engagement strategy around events.

What We're Looking For

We’re looking for someone who is curious, proactive, and passionate about marketing.

Essential

• 1.5+ years’ experience in B2B marketing
• Experience delivering successful multi-channel marketing campaigns
• Strong copywriting and communication skills
• Ability to work with multiple stakeholders across a business
• A data-driven mindset with experience tracking campaign performance

Nice to Have

• Experience marketing events, conferences or awards
• Knowledge of the UK healthcare sector
• Experience with marketing automation platforms or CRM systems

Tools & Platforms

Experience with the following is beneficial:

• Marketing automation (Marketo, HubSpot, Pardot or similar)
• CRM platforms (Salesforce or MS Dynamics)
• Social media management tools (Sprout, Hootsuite etc.)
• Google Analytics or similar reporting tools
• CMS and SEO basics
• Microsoft Office and SharePoint

Why Join HSJ Information?

• Work with a trusted brand in UK healthcare
• Be part of high-profile industry events
• Take ownership of end-to-end marketing campaigns
• Collaborate with teams across marketing, editorial and sales
• Grow your career in a fast-paced, commercially focused environment

Ready to Apply?

If you’re a driven marketer who wants to create impactful campaigns and grow within a leading events business, we’d love to hear from you.

Apply now and be part of the team shaping the future of UK healthcare events.