School Marketing Manager - Maternity Cover

WSET’s purpose is to empower people through inspiring learning experiences across the globe. We offer a comprehensive suite of globally recognised qualifications in wine, spirits, and sake and are the world’s leading provider of drinks education, delivering over 140,000 exams each year in more than 70 countries via our network of Approved Programme Providers (APPs).

As a truly global organisation, we have teams in the UK, Australia, Canada, China, Hong Kong, Singapore, and the USA. The successful applicant will contribute to a culture of integrity, empowerment, dynamism, and inclusivity, helping our global talent innovate and thrive.

Please note: Employment is conditional on a successful background check. If you currently work for a WSET APP, eligibility may vary — please contact the hiring manager to discuss.

We are seeking a passionate marketing professional to join our team on a maternity cover contract. Reporting to the School Principal and working closely with the global marketing team, you will play a pivotal role in promoting WSET School London and shaping its next chapter.

This is an exciting moment to join us as we embark on transformative projects, including a new website build and a brand refresh, designed to strengthen our global presence and enhance the student experience.

In this role, you will lead the marketing plan across all channels, driving growth, acquisition, and retention. You will manage the school’s communications strategy, ensuring a consistent, engaging, and on-brand voice, and represent WSET School London in strategic initiatives such as the website redevelopment and brand refresh, helping to bring our vision to life.

Some evening or weekend work may be required, with time off in lieu provided.

Key Responsibilities

Planning, Budgeting & reporting

• Oversee the marketing budget, ensuring effective allocation and maximum impact.
• Deliver this year’s marketing plan within budget, optimising spend against agreed objectives.
• Report monthly on performance metrics, providing insights and recommendations.
• Develop the annual marketing plan and budget for FY 26–27.

Website, SEO & PPC

• Manage and maintain the WSET School London section of the website, ensuring all courses, tastings, and events are up to date and accurately represented.
• Collaborate with the Course Coordinator and Student Services team to ensure content accuracy, compliance, and optimisation.
• Monitor site performance using analytics tools and identify opportunities for improvement.
• Partner with our paid media agency to plan and deliver effective Google Ads and Meta Ads campaigns.

Communications

• Manage the School’s social media channels, promoting activities, building community, and driving engagement.
• Develop and manage email marketing campaigns to increase retention and conversion, using data-driven insights to optimise results.
• Track campaign performance and implement testing strategies to continuously improve outcomes.
• Work with the WSET Communications Manager to secure media coverage, identify influencer collaborations, and highlight key stories.
• Ensure all communications are on brand and maintain consistency throughout the student journey.
• Write and approve key communications for WSET School London students.

Events 

• Lead the organisation of internal marketing events such as open days and engagement activities.
• Manage WSET School London’s presence at external events and trade shows, ensuring our brand is represented to the highest standard.

Essential skills and competencies

• Professional marketing qualification or equivalent experience with a strong understanding of data-driven marketing.
• Proficiency in email marketing platforms (ideally DotDigital) — including campaign creation, automation, and contact management.
• Experience managing Google Ads and Meta Ads.
• Strong working knowledge of Google Analytics and CMS platforms (ideally Umbraco).
• Experience using CRM systems (ideally Microsoft Dynamics).
• Excellent written and verbal communication skills.
• Proven ability to build and manage relationships with diverse stakeholders.
• Highly organised, proactive, and confident in prioritising work and making decisions under pressure.
• A true team player with a positive, can-do attitude.

Desirable skills and competencies

• Holder of a WSET qualification.
• Existing media contacts within the drinks industry.
• Experience using a customer survey platform (ideally Customer Voice).
• Basic creative editing skills using Adobe Creative Cloud applications.

UK Benefits

Annual Leave - 27 days pa + public holidays, increases with service; ability to buy/sell 5 days

Pension (Generous options available after three months)

Health insurance (after three months):

Vitality scheme - post probation - Access to virtual GP appointments, Rewards include Caffe Nero drinks, Cinema Tickets, Apple Watch, Cash Back on Waitrose shopping, 75% off at Champneys, 6 month subscription with HeadSpace, Discounted Weight Watchers membership and gyms, Smoking Cessation day worth £300 and half price health screens

Eye voucher scheme

Food and drink in the office

Nespresso coffee makers and a range of other drinks, fruit, cereals, soups

Season ticket & gym membership loan scheme

Group income protection scheme

EAP

24/7 confidential help and support from trained counsellors and advisors

Death in service

4x annual salary paid to nominees with associated bereavement support for family

Enhanced family friendly leave and pay

Celebration vouchers

Cycle2Work scheme

Discretionary bonus

Development - WSET's in-house training and qualifications in Wines, Spirits, Sake and Beer as well as other professional development opportunities

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned, at any time.