Senior Manager, Product Marketing

Job Summary

We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, and people. We’re looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals. Working at Allvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you’re collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We want all of our team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that’s revolutionizing the alternative investment industry. Define your own future with Allvue Systems!

Responsibilities

Product launch

• Help determine launch approach (MVP, Early Access, GA), product market fit milestones, level and type of marketing needed for a given launch tier, and field readiness across revenue and customer experience functions

• Spearhead successful product launches by synchronizing efforts across teams to ensure a cohesive and impactful introduction of our solutions to the market
• Plan and execute integrated marketing programs to maximize, visibility, reach and impact of product launches

Messaging and positioning

• Develop positioning, messaging, and identify the Ideal Customer Profile for our GTM vertical segments, including credit, equity, and fund administration; with a focus on credit
• Craft unique product positioning and messaging that appeals to both technical and lay audiences, aligned with Allvue’s objectives and customer needs
• Champion Allvue’s products internally and externally, driving awareness and understanding of the unique benefits our solutions offer

Sales enablement

• Collaborate with the demand generation team members to develop solution-specific marketing programs to our different personas
• Support GTM readiness through the development and delivery of sales enablement tools (e.g. FAQs, data sheets, presentations, and demos)
• Create compelling content for all stages of the funnel with a focus on mid-to-bottom of funnel content

Campaign and channel activation

• Activate product messaging across key marketing channels (email, web, social, events, partners) to support go-to-market launches and demand-driving campaigns
• Work closely with marketing partners to analyze campaign performance and refine messaging to improve channel effectiveness and conversion
• Ensure consistent, persona-based value propositions across all campaign touchpoints, aligning product narrative with buyer journey stages to maximize engagement and pipeline impact

Qualifications

• Strong leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
• 5+ year track record of success driving product B2B SaaS marketing strategies and go-to-market programs of scale (e.g., over $50M in annual revenue) and launching and scaling products or markets
• Strategic mindset paired with a hands-on approach to tasks
• Experience marketing to CFOs, fund managers, investor relations professionals, and IT decision makers

Computer Skills

• Skilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and Outlook
• Working knowledge of Salesforce, Canva, WordPress, and HubSpot is beneficial