Business Intelligence Lead

Location: Flexible (UK working hours or Dubai preferred)
Type: Full-time

About the Role

We’re not looking for someone to pull numbers, we’re looking for someone to architect a truth machine .

As our Business Intelligence Lead , you’ll design, implement, and manage a powerful data ecosystem that brings clarity to every decision we make. You’ll own the integration and optimisation of platforms like TripleWhale and HubSpot , working closely with senior leaders across marketing, sales, product, finance, and operations to ensure our data is not just accurate but actionable.

You’ll operate both strategically and tactically: building dashboards, automating insights, and shaping how we think, talk, and act on data.

What You’ll Be Doing

Phase 1: Build the Data Infrastructure

1. Gather and prioritise business-critical questions aligned with growth goals
2. Translate strategic needs into technical solutions using TripleWhale (attribution, eCom) and HubSpot (CRM, lifecycle)
3. Configure and optimise reporting systems across platforms
4. Ensure clean data flow between Shopify, Meta, Google Ads, HubSpot, TripleWhale, and others

Phase 2: Operationalise Reporting & Insight

1. Build custom dashboards and automated reports for key functions
2. Deliver regular insights on funnel performance, customer journeys, retention, and ROI
3. Define and evolve North Star and operational KPIs in partnership with leadership
4. Enable teams to confidently self-serve the data they need

Phase 3: Own Ongoing Integrity & Evolution

1. Establish and maintain strong data governance processes
2. Troubleshoot gaps, errors, and upstream issues with precision
3. Lead ad hoc data analysis across the business
4. Continuously enhance the data stack using advanced TripleWhale features, HubSpot workflows, and AI-enabled tools

We’d Love to Hear from You If You Have

• 3+ years in a hands-on data analyst or analytics engineering role, ideally in eCommerce, SaaS, or performance marketing
• Strong command of SQL , Excel , and BI tools
• Hands-on experience with TripleWhale and HubSpot (must-have)
• Deep understanding of marketing attribution, customer journeys, and lifecycle metrics
• A proven track record of building reporting infrastructure from the ground up
• Exceptional communication skills - able to translate complexity into clarity
• A curious, proactive mindset -you ask the right questions before anyone else does

Key KPIs

• Successful implementation of TripleWhale (timeline TBD – currently in discussion)
• Organisation-wide trust in reporting from TripleWhale and HubSpot
• Measurable increase in stakeholder self-serve access and confidence
• Regular delivery of actionable insights across marketing and sales funnels
• Reduced manual reporting through automation and dashboarding
• Clarity and visibility on key business metrics (LTV, CAC, CVR, etc.)

Explore our Company Overview and/or find out more about our Recruitment Process