Senior Manager, Discoverability - 12 Month FTC

Job Description

Here at The LEGO Group, we inspire and develop the builders of tomorrow through creative play and learning. Our iconic products bring joy to millions, fostering creativity and imagination.

Are you the kind of personal who loves solving puzzles—bringing order to chaos, spotting patterns, filling gaps and making everything click into place?

We’re seeking a strategic and innovative Senior Manager, Discoverability for a 12-month maternity contract. This role is crucial in enhancing the visibility and accessibility of our products, ensuring they reach the right audiences and maximize engagement.

You will own and evolve the end-to-end internal search and browse experience on LEGO.com, spanning 25 language indexes, act as a data-led guardian of discoverability, grounding execution in insight and shopper behaviour and drive measurable improvements in conversion, engagement and NPS through strategy, and cross-functional influence.

Core Responsibilities

Discoverability Strategy:

• Define and execute the internal search strategy across LEGO.com, aligning to commercial priorities, campaigns, promotions and shopper intent across 25 localised indexes.

• Translate trading, marketing and product launch objectives into scalable search and browse experiences.

Searchandising & Optimisation:

• Optimise search results and PLP experiences through rules, rankings, redirects and language optimisations to improve product discovery and reduce friction to purchase.

• Identify and prioritise high-impact opportunities through performance analysis and user behaviour signals.

• Own keyword and synonym strategy to continuously improve relevance and product coverage.

• Monitor performance across key metrics and execute actionable insights in line with commercial strategy.

Cross-functional Collaboration:

• Partner with trading, trading optimisation, AB testing, SEO, marketing teams and product squads to act as a connector and deliver cohesive experiences.

• Act as subject matter expert for discoverability, influencing decision-making across LEGO Retail.

• Operate within the broader eCommerce ecosystem, embedding discoverability principles into propositions, journeys and future assortment planning.

• Translate business needs into clear requirements and support delivery through partner product squads (internal and third party) in alignment with product OKRs.

Execution and Governance

• Act as the decision authority for search and browse execution, validating requests against data and impact.

• Challenge and refine stakeholder asks, translating intent to insight-led, impactful solutions.

• Establish clear frameworks to distinguish non-value driving requests.

• Ensure consistency and quality across markets through localisation frameworks and governance of index configuration.

• Maintain scalable processes for campaigns, launches and promotions.

• Own third-party partnerships as a key business user, sharing performance insights, informing roadmaps and actively shaping the direction of ongoing collaboration.

Play your part in our team succeeding

As a part of the LEGO Retail organisation, the Global eCommerce team drives the commercial performance and development of LEGO.com.

Reporting to the Director of eCommerce Content Strategy and Operations, and working alongside global colleagues in Global eCommerce, Marketing, and Product Management, this role will be instrumental in developing, deploying, and optimising the best search and browse experience on LEGO.com, ensuring focus on key commercial objectives whilst maintaining an immersive brand and product experience for Shoppers and Families.

This is a 12-month maternity cover position, offering an exciting opportunity to contribute to LEGO’s continued success and innovation.

Do you have what it takes?

• A strong background of experience working in eCommerce, preferably in a global direct to consumer environment.

• Experience working with eCommerce search and discovery platforms, specific experience of Constructor is highly advantageous.

• Proven data driven, shopper/consumer centric approach to internal search strategy, planning and optimisation; solid understanding of ecommerce analytics and tools like Adobe Analytics.

• An enthusiastic, positive approach and determination to overcome obstacles and deliver results with a focus on quality, efficiency, and operational excellence.

• Open, collaborative communication style, with experience working globally across cultures and time sones to build connected, sustainable relationships regardless of organisational structure.

• Passion for developing a deep understanding of shopper needs throughout the shopping journey, and enthusiasm for exceeding shopper expectations.

• Excellent written and verbal communication skills, with experience presenting to and engaging stakeholders at all levels.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.