Account Director - AV

Description

AV Account Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a diligent Account Director with at least four years of TV and Radio planning and buying experience and has knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio, so they are equipped to work on some of the UK’s biggest and most forward-thinking advertisers. Response (DRTV) experience would be beneficial but not essential. They will work across one of the largest advertisers in the UK: Tesco. The role will encompass AV investment – buying and delivery, as well as AV implementational planning.

Coca Cola and Cancer Research are two of the most prestige advertisers in the UK. We work closely with them across their AV strategy and manage the planning and buying across TV, VOD, Cinema and Audio.

Working on these clients is challenging, fast paced and requires innovative thinking, where standing still can be moving backwards. We’re here to help them navigate a constantly changing AV ecosystem and to create award winning work that grows their business

Skills and Experience

• At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
• At least 4 years TV & Radio buying experience. Response (DRTV) experience is a bonus but not essential.
• Experience of presenting PCA’s & delivery reports. Understanding the connections between relevant media channels.
• Proficient knowledge of the UK TV & Radio marketplace, along with other AV media such as cinema and VOD.
• Attention to detail is key
• Organised and be able to prioritise tasks
• Drive and enthusiasm to work on huge clients
• Knowledge of industry media buying tools (all media e.g. BARB, Media Ocean, TechEdge, Caria, Prisma and Jet)
• Pro-actively forge relationships with media owners
• Commercially astute and excellent negotiation skills
• Strong interpersonal skills and good communicator.
• Strong presentation skills
• Management of allocated accounts – ensuring that campaigns are delivered in line with objectives (strikeweights, value delivery and quality commitments)
• Supporting the team with solving financial issues
• Passionate to explore new opportunities in AV
• A real team player who has the ability to share their knowledge

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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