Trade Marketing Executive - Glasgow

The Senior Marketing Executive is responsible for driving growth across key customer channels by developing and delivering impactful, insight-led marketing strategies. This role sits at the intersection of sales and marketing, ensuring our customers are equipped with the tools, insights and activations needed to grow their coffee offer and maximise commercial performance., Customer & Channel Strategy

• Develop and deliver annual customer marketing plans across key channels
• Build clear channel strategies that differentiate our offer
• Align marketing activity with commercial priorities
Insight & Market Understanding
• Analyse market trends, customer behaviour and competitors
• Translate insight into actionable strategies
• Use data to refine activity and improve ROICampaigns, Activations & Promotions
• Develop and execute customer campaigns and promotions Create POS, toolkits and activation ideas
• Evaluate campaign effectivenessSales Enablement & Customer Support
• Equip sales teams with marketing tools
• Support tenders and customer meetings
• Identify growth opportunities with account managers
Customer Relationships
• Build strong customer relationships
• Attend meetings and site visits
• Collaborate with internal teams
Product Marketing & NPD
• Support new product development and launches
• Work with product teams on growth opportunities
Projects & Delivery
• Manage marketing projects end-to-end
• Manage agencies and suppliers
• Deliver on time and within budget
  3+ years in customer or trade marketing
• Experience working with sales teams
• Proven delivery of marketing campaigns
Skills
• Strong project management
• Commercial and analytical mindset
• Strong communication and influencing skills
• Personal Attributes
• Customer-focused
• Proactive and positive
• Creative with commercial mindset
If this sounds like you, then you could be the right fit for us! Please click APPLY, upload your CV and we'll be in touch as soon as we can.Thanks, from the Team @ Matthew AlgiePlease note this is not a sponsored role, you MUST have Right to Work in the UK. Equal Opportunities: We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
At Matthew Algie, you'll work with some of the most talented individuals in the coffee industry. You'll work for an organisation that leads the way in the name of sustainability, gives back to the community and invests in its people. Ethics, passion, integrity and collaboration are at the core of everything we do, from new product innovation for our customers, to projects with our coffee farmers.We believe our continued success is due to great people. Do you want to join our team of top talent in an exciting and industry-leading organisation? Read on!