A s s i s t a n t S t o r e M a n a g e r

Core Responsibilities

• Take ownership of overall showroom sales performance and effectively manage all areas of the business to ensure targets are consistently achieved.
• Maximise showroom profitability by developing a culture where highly motivated individuals can successfully meet and exceed targets.
• Support continual performance improvement of Retail Sales Advisors and Assistant Store Managers by regularly setting clear expectations and developing the team through sales observations, feedback, training, and reviews.
• Recruit and onboard industry-leading Retail Sales Advisors by following recruitment and probation guidelines.
• Ensure the showroom is fully compliant in all areas of Health and Safety, finance, sales, FCA Regulations, GDPR, and stock control.
• Create a safe, comfortable, and up-to-date trading environment, ensuring the showroom is always ready to trade, displaying the correct promotional activity, and inviting our guests.
• Work with the team to share their expert knowledge of extensive product ranges and services and provide all customers with an exceptional experience.
• Utilise systems to ensure all customer information is processed compliantly, efficiently, and correctly following all Oak Furnitureland procedures and policies.
• Encourage and deliver a seamless omnichannel customer journey by recommending and using digital resources and marketing tools to help customers make informed purchase decisions.
• Manage daily operations of the showroom, ensuring smooth and efficient functioning.
• Coordinate with the Visual Merchandising Team to ensure that all displays are up-to-date and visually appealing.
• Foster a positive and collaborative team environment, encouraging open communication and teamwork.
• Conduct regular team meetings to update colleagues on performance, new products, and company policies.
• Develop colleagues using all available tools and resources to ensure all team members have the skills and knowledge required to perform their roles effectively.
• Analyse sales data and market trends to develop strategies for increasing sales and profitability.

Skills and Experience

• Capable of leading, coaching, and developing a competitive sales team that consistently meets their goals and targets.
• Effective leader who leads by example and can communicate confidently and clearly through daily management of shop floor behaviours.
• Build colleague's commitment and energise them to work towards goals and targets.
• Experience in successfully managing a large turnover retail store, ideally from a furniture retailer or heavily incentivised big-ticket sales environment.
• Proven track record of delivering successful businesses that operate within a consultative selling environment.
• Experience in leading sales teams to sell and promote products and services in an informative, engaging, and professional manner by demonstrating in-depth knowledge of the extensive product range.
• Understanding of the regulatory frameworks associated with this sector and role, with relevant experience enabling the following and delivering of set policies and procedures.