Digital Marketing Specialist
We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.
Key Responsibilities:
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Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on insights
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Collaborate with internal teams to create landing pages and optimize user experience
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Manage and maintain the companys website and social media presence
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Brainstorm new and creative growth strategies through digital marketing
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
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Manage online content and update website with fresh and relevant content
Requirements and Skills:
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Proven experience as a Digital Marketing Specialist or similar role
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Strong understanding of current online marketing concepts, strategy, and best practices
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Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns
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Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms
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Knowledge of web design and content management systems (e.g., WordPress)
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Analytical mindset and critical thinking
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Excellent communication and interpersonal skills
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Bachelor's degree in Marketing, Communications, or related field
required for our portal - upcoming positions, will be available to different companies for hiring purposes.
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