Chief Operating Officer (COO) - Pet Scale-up
Chief Operating Officer (COO)
Location: Remote, based in the UK or US
Package - $100,000 to $150,000 per annum
We're looking for a proactive, hands-on COO to help scale our fast-growing DTC pet brand. With every purchase we’re helping shelter dogs in need.
As our COO, you'll be the engine behind our operations - spotting bottlenecks before they become
problems, making sure our team is aligned, and ensuring the business runs like a machine.
What You'll Do
Identify and fix fires fast: You're someone who spots issues before they escalate - and solves them immediately.
Own operations: Oversee and guide our supply chain manager and customer service manager, ensuring they hit their targets and stay focused.
Ensure team clarity and accountability: Make sure every team member knows their role, responsibilities, and KPIs. You’ll streamline team processes and make sure we stay organized as we grow.
Keep us on track: Make sure department goals align with company-wide growth targets and that nothing slips through the cracks.
Drive operational excellence: Improve systems, processes, and internal communication to keep the business running at peak performance.
Who You Are
2+ years experience in leading operations at a DTC brand doing $10M+ in annual revenue
A self-starter who thrives in a fast-paced, high-growth environment
Obsessed with clarity, systems, and execution
Calm under pressure with a "get it done" mindset
Experienced managing remote teams and cross-functional departments
Needed:
Experience scaling operations from 8 to 9 figures for other Ecom D2B brands
Bonus if you have
Experience with tools like Monday.com and Gorgias
🧭 COO SUCCESS LOOKS LIKE:
Every team knows what they own, what success looks like, and how to hit it
Operations run without chaos - even in peak season or new launches
The CEO can focus on growth, product, brand, and vision
Company hits yearly revenue and profitability targets without burning out
🔥 1. Fire Prevention > Firefighting
I don’t just want someone who reacts well - I want someone who sees problems coming and solves them before they impact growth.
This includes:
Fixing weak supply chain links before stockouts happen
Spotting underperforming team members or agencies early
Noticing when marketing ops, CS, or product are misaligned
📊 2. KPI-Obsessed & Outcome-Driven
A great COO knows what levers to pull. They don’t drown in dashboards - they own a handful of north-star KPIs and ruthlessly align people, systems, and tools to hit them.
They ask:
Are CAC and inventory turnover balanced?
Are we spending too much time on things that don’t move revenue?
Is each department driving its own OKRs or just busy?
🧠 3. Strategic Operator, Not Just a Task Manager
This is the phase where you build your leadership team and transition from doing → managing → leading .
Your COO should:
Build systems that scale, not just patch holes
Map out org structure that can grow with the business
Hold leaders accountable without micromanaging
🤝 4. Knows When to Roll Up Sleeves & When to Delegate
From 8 to 9 figures, you're still in the messy middle. You need someone who:
Can lead a meeting with logistics partners at 9am
Jump into a CS system to solve a refund crisis at 10am
And review org structure for Q4 hiring by noon
They need to be ruthlessly efficient and deeply operational —but also know how to scale themselves out over time.
🚀 5. Has Done It (Or Helped Do It) Before
I’d only hire someone who’s been inside an 8 or 9-figure brand and:
Scaled teams (not just managed existing ones)
Built cross-department accountability
Handled messy supply chains and optimized margin across ops
Knows what systems break at each stage of growth - and how to fix them fast
✅ The COO Would Be Responsible For:
Supply chain & fulfilment
Customer service
Cross-functional team structure
Weekly KPI tracking and reporting
Spotting & solving friction that limits scale (internally or externally)
We’re not hiring a coordinator. We’re hiring the glue, compass, and pressure relief valve for our entire company.
Benefits
Fully remote, ideally based in the UK or US
Package - $100,000 to $150,000 per annum
Opportunity to earn a stake in the business long term
The chance to work with (and build) one of the fastest growing companies in the US!
If this sounds like you then hit apply or email Sam on [email protected] to find out more!
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