Chief Executive Officer - Connected Fitness Technology

Chief Executive Officer, Connected Fitness Technology

Europe based (mandatory) | Full time | Extensive international travel

Package: £150,000 to £160,000 per annum (USD 16,000 to 18,000 per month), plus a significant performance bonus and potential equity

The Opportunity

Love Recruitment International is partnering with an innovative connected fitness technology business to appoint a CEO to lead its next phase of growth.

Our client has built an end to end platform that combines clip on sensors, computer vision, heart rate tracking, AI and in-room screens. It turns any existing studio or gym floor into a measurable, gamified and community driven training experience, with no renovation and no expensive new equipment. The technology already runs in a live studio, two showrooms and an independent lab, with active pilots underway internationally.

The product is proven. Your first job is to get under the skin of the business, work out the right commercial model to take it to scale, and build a clear strategy around it. Then you deliver it. That means building the team from the ground up, opening doors and closing major B2B deals with gym chains, hotels, academic institutions, equipment brands and fitness operators.

This is not a traditional corporate leadership role. Our client wants a true entrepreneur who will act as a partner.

Key Responsibilities

• Carry out a thorough analysis of the business, the technology and the market, and decide on the best route to scale

• Define the commercial roadmap: business model, priority markets, customer segments, pricing, go-to-market plan, budget, revenue targets and P&L framework

• Recruit and lead a high performing commercial team across business development, pre-sales and key account management

• Build a qualified pipeline by engaging senior decision makers, backed by compelling demonstrations and clear customer ROI

• Close the first commercial agreements under the new strategy and work with product and operations to deliver successful launches

• Prove the model by validating customer economics, adoption and satisfaction, and turn early wins into reference sites

• Scale internationally through key accounts, strategic partnerships and new markets, using a repeatable sales and delivery model

What We’re Looking For

• A fitness technology background is essential. You’ll have led, scaled or sold technology products, ideally hardware, software, data or connected platforms

• Strong strategic and commercial judgement, with the ability to assess a business and choose the right model for growth

• Entrepreneurial DNA and a track record of taking new concepts from idea to commercial reality

• Proven experience building and leading successful teams

• A strong B2B sales record, including complex sales cycles and significant contract wins

• Based in Europe (mandatory)

• An active network of senior decision makers, ideally in fitness, wellness or leisure

• Experience in the fitness, studio or equipment sector is a significant advantage

• Native or near native business English; further European languages a strong advantage

• Strong executive presence and the drive to get on a plane and sit in front of the right people

What’s On Offer

• Base salary of c. £150,000 to £160,000 per annum

• Significant performance bonus

• Potential equity, with a real stake in what you build

• Real input into the direction and shape of the business, with a proven technology platform behind you

• The chance to shape where fitness and smart training technology go next