eCommerce and Growth Strategy Lead

eCommerce and Growth Strategy Lead

£70,000–£80,000 + Bonus + Benefits

London

Position: eCommerce and Growth Strategy Lead – High-Growth Functional Drinks & Supplements Brand
Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel
Sector: Consumer Goods / Beverages / DTC / eCommerce / Amazon
Salary: £70,000–£80,000 + Bonus + Benefits

We’re working on behalf of a high-growth business operating in the drinks and supplements space that has quickly scaled across Shopify, Amazon and TikTok Shop, with exciting plans now underway to expand into retail and wholesale.

Backed by high-profile founders, respected investors, and a highly engaged consumer community, the business has sold millions of units within its first two years and continues to grow rapidly month on month. With a strong digital presence and full product portfolio, this is a key hire that will help shape the next phase of growth.

They are now hiring an eCommerce and Growth Strategy Lead to sit at the centre of the business and drive clarity around channel performance, marketing ROI, forecasting, and margin. This is a hands-on role for someone who has worked in a startup or scale-up brand and understands how to measure and influence growth across DTC, Amazon and digital platforms.

Key Responsibilities:

• Track and report performance across Shopify (DTC), Amazon, TikTok Shop, and new retail accounts
• Analyse digital marketing spend across Meta, Google, and TikTok, providing insight into CAC, ROAS, and marketing efficiency
• Monitor and report on subscription performance, LTV and retention across DTC and Amazon Subscribe & Save
• Maintain and update commercial models by SKU and channel, factoring in COGS, fees, fulfilment and promotions
• Lead commercial forecasting across revenue, margin and stock, ensuring plans align across teams
• Evaluate pricing and promotional strategy, with recommendations to improve profitability and retention
• Support trade term evaluations and retail promotional planning alongside the Sales Director
• Work cross-functionally with finance, ops, marketing and sales to ensure commercial decisions are aligned with growth goals
• Deliver regular reporting and insight to the senior team, highlighting risks, opportunities and performance trends

About You:

• Experience working in a startup or fast-growing consumer brand, with exposure to Shopify, Amazon and digital channels
• Confident analysing the effectiveness of Meta and Google Ads campaigns, ideally with experience influencing strategy or spend
• Skilled in building and managing commercial models, forecasting, and performance reporting
• Strong understanding of DTC and marketplace margin structures, including the impact of fulfilment, fees and promotional costs
• Hands-on and comfortable working independently, without the support of a wider team
• Commercially minded and able to translate data into practical, business-focused recommendations

Why This Role?

• Join a brand at a pivotal stage of its growth, with real momentum and a high level of consumer engagement
• Gain visibility across DTC, Amazon, and retail – working at the centre of commercial decision-making
• Collaborate directly with the Sales Director and founders, with the opportunity to shape strategy from day one
• Attractive package and benefits, with long-term potential for progression within the business