Digital Marketing Manager
Key responsibilities of the Digital Marketing Manager role:
- Own the day-to-day management, optimisation and performance of the company website.
- Manage website updates, landing pages, fund pages, educational content and campaign pages.
- Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.
- Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
- Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.
- Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.
- Identify search-led content opportunities and optimise existing content to improve visibility and engagement.
- Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.
- Ensure content is structured to support discover-ability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.
- Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.
- Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.
- Support product launches, issuer campaigns and marketing activity with high-performing website journeys.
- Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.
Recommended Jobs
Junior Digital Investigations Analyst
Our Digital Investigations Team is all about social media intelligence. We've been at it for over a decade, honing our skills and becoming true experts globally. We've got experience working with soc…
sadfsadf
Qualifications sadfasdf
Personal Tax Assistant Manager, London, to £60k + bonus
This team is attracting a lot of attention in the market both for the exceptional quality of its clients and its focus on a collaborative working environment where each individual is supported and me…
Prestige Customer Account Manager - Glasgow
YOUR OPPORTUNITY RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE ~ Partner with key customers by building outstanding relationships in the Premium and Influencer On Tr…
Senior Legal Counsel (Hiring Immediately)
Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (I…
RVN Required for Fixed Term Maternity Contract in Middlesex
VetPro Recruitment are searching for an RVN for a fixed term 12 month maternity contract in a busy hospital in Middlesex. The role would suit a newly qualified or soon to be qualified RVN who enjoys…
KS1 Teacher - Independent School - Bromley - January 2026...
This leading Independent School in Bromley has built a reputation for nurturing bright, curious learners within a structured yet creative environment. The school is now seeking a passionate KS1 Te…
Exclusive Private Yacht Physician - UHNW Family
Step away from the traditional clinic and embark on a life-changing maritime journey. We are exclusively retaining a world-class medical practitioner to live and work aboard a luxury superyacht. …
Attendance Officer - Immediate Requirement
Attendance Officer Location: Hammersmith, West London Salary: Competitive (Based on experience) Contract Type: Full-Time, Permanent Start Date: ASAP / Immediate The Opportunity W…
ONGOING GP LOCUM NO WEEKENDS SURGERY NW LONDON £100ph in London NW
Ongoing Locum available | Brent | West London | £100.00 per hour Dream Medical is seeking a locum GP to cover an ongoing rota based in a purpose built Surgery in Brent. We can guarantee a contra…