Digital Marketing Manager
Key responsibilities of the Digital Marketing Manager role:
- Own the day-to-day management, optimisation and performance of the company website.
- Manage website updates, landing pages, fund pages, educational content and campaign pages.
- Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.
- Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
- Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.
- Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.
- Identify search-led content opportunities and optimise existing content to improve visibility and engagement.
- Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.
- Ensure content is structured to support discover-ability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.
- Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.
- Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.
- Support product launches, issuer campaigns and marketing activity with high-performing website journeys.
- Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.
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