Senior Sales Advisor

About Us DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, 'A Bag, A Life', in partnership with SOS Children's Villages, we have funded over 2.5 million,000,000 vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The role
DeMellier is opening its first physical store on Sloane Square in September 2026, and we are looking for an exceptional Senior Sales Adviser to be part of the team that opens it. Looking for a Senior Sales Adviser who can build relationships, focused on creating meaningful client connections rather than simply selling products. The role centres on curating the right environment for clients to discover the right piece for the right reason, fostering trust and long-term loyalty. Success is measured not only through immediate results, but through the strength and longevity of the client relationships developed over time.

Responsibilities
Client Experience and Clienteling

• Deliver a personalised client experience from first interaction through to purchase and beyond.
• Build and maintain strong client relationships through consistent follow-up and thoughtful clienteling.
• Adapt your approach to each client, ensuring a welcoming, considered, and elevated experience.
• Support the VIP clienteling programme, ensuring appointments, outreach, and follow-up activities are completed to a high standard.

Commercial Performance

• Maintain a strong focus on key performance metrics, including conversion rate, average transaction value, units per transaction, and CRM capture rate, using them to guide improvement and support overall performance.
• Develop a clear understanding of what drives performance and where there are opportunities to improve, combining data with insight and perspective.
• Support the AM in daily team briefings by sharing commercial awareness and observations from the floor.
• Contribute to identifying and acting on opportunities to grow revenue through clienteling, outreach, and the in-store experience.

Brand and Product Knowledge

• Develop a strong understanding of the DeMellier story, including its founding values, craftsmanship, materials, supply chain, and the A Bag, A Life initiative.
• Recognise that each product detail reflects thoughtful decisions and can be shared authentically with clients.
• Stay informed on new arrivals, seasonal launches, and product updates. Represent the brand consistently through behaviour, communication, presentation, and the overall client experience.

Operations and Keyholder Responsibilities

• Responsible for independently opening and closing the store as a keyholder, ensuring consistent standards are maintained at all times.
• Acts as floor lead in the absence of the AM, upholding commercial, operational, and client experience standards with confidence and accountability.
• Supports stock management, replenishment, and back-of-house organisation to ensure alignment with front-of-house standards.
• Contributes to the smooth running of daily operations through a proactive and solutions-focused approach.

Team and Store

• Be a visible presence on the shop floor, leading by example and setting the standard for elevated client experience and brand representation.
• Support and inspire the Sales Adviser team to deliver an elevated client experience within a warm, high-performing, and values-led culture.
• Support the pre-opening phase alongside the SM and AM, completing all required training and brand onboarding in preparation for the store opening in September 2026.

Requirements

• Minimum 2 years' experience in luxury or premium retail. Proven ability to build client relationships and drive sales performance.
• Strong understanding of brand storytelling and client engagement. Excellent interpersonal skills, with a professional and adaptable approach.
• Confidence in supporting opening and closing procedures and maintaining store standards. Commercial awareness of key retail metrics, including conversion, ATV, UPT, and CRM capture.
• Strong organisational skills and attention to detail. Alignment with DeMellier's values and commitment to delivering an elevated client experience.

Benefits

• Annual Leave package increases the longer you stay with us
• Enhanced company maternity policy
• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
• Seasonal bag allowance
• Free gift DeMellier bag on successful probation