Senior China Ecommerce Manager (FTC)

Job Title: Senior China Ecommerce Manager (FTC)

Location: London / Hong Kong / Singapore / (Hybrid working available)

Reporting to: Director, Growth & Trading

And don’t just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:

• Jewellery Business of the Year, 2024, Positive Luxury

• Best Sustainable Watch/Jewellery Brand, 2024, Country and Town House

• Top 50 Inspiring Workplaces (UK and NI), 2024, Inspiring Workplaces

Who we are

At Monica Vinader, we’re on a mission to prove that buying better, wearing longer and doing better don’t have to be mutually exclusive.

From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

And don’t just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:

• Jewellery Business of the Year, 2024, Positive Luxury

• Best Sustainable Watch/Jewellery Brand, 2024, Country and Town House

• Top 50 Inspiring Workplaces (UK and NI), 2024, Inspiring Workplaces

We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.

Where we need your help

We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.

The Senior China Ecommerce Manager role is an exciting opportunity for an experienced, growth driven China Ecom expert to join our fast paced, energetic business, to help us continue with our development and growth plans in China, and with our mission to accelerate sustainable change across the jewellery industry.

You will oversee China marketing and Ecommerce strategy, including managing two direct reports and a set of external agencies (PR, Social, Ecommerce ,etc). You will utilise your experience and insights to define digital & eCommerce strategy that supports Monica Vinader China business growth.

What you’ll do

Strategic Management of MV China Business :

• Overseeing all China online strategy, execution, P&L and key relationships internally and externally.
• Plan and execute a comprehensive digital marketing & eCommerce strategy aligned with commercial goals.
• Oversee the China Ecommerce and marketing budget, ensuring efficient allocation of resources and maximizing ROI to drive eCommerce conversions and revenue.

China Online Ecommerce/Marketing:

• Develop, manage, and implement the E-commerce marketing roadmap and strategy across different online platforms in China (e.g. Tmall, JD, RED, etc) in alignment with commercial objectives.
• Oversees Trading Calendar and support on tactical opportunities to ensure sales targets are met.
• Oversees day to day Ecommerce operation, this includes TP management, paid media, regular sales review, promotion planning, store live streaming, CRM,etc.
• Maximise ecom performance through effective trading initiatives & day to day management.
• Analyze market trends and consumer insights to identify new opportunities and maximum the market performance.
• Collaborate with internal cross-functional teams and external agencies to plan and execute key campaigns (e.g. Lunar New Year, Singles Day) and key NPD launches in China.
• Optimize the existing CRM/Loyalty systems to drive effective customer retention.
• Lead quarterly NPD buys and new product launches. Oversee monthly forecasts & fulfilment for stock replenishment. Ensure inventory level is aligned with product performance and commercial targets.

What you’ll bring

• Native speakers of Chinese and fluent in English (written and spoken).
• Proven experience in China Ecommerce & marketing management, preferably within the fashion or retail industry.
• Comprehensive, up-to-date knowledge of China digital marketing strategies and tactics (PR, influencer, social, content ,etc).
• Analytical mindset, knowledgeable on key e-commerce sales metrics to drive conversion & revenue.
• Skilled at using analytics to drive decision-making.
• Expertise in driving consumer retention and cross-channel analytics and measurement
• Excellent communication and interpersonal skills. An ability to build relationships with internal stakeholders and external partners.
• The ability to work both operationally and strategically with a clear focus on the brand and results.
• Team player with a collaborative attitude, and strong willingness to learn.
• A passion for getting things done, always willing to offer support and help to others.
• Adept at managing multiple priorities and with meticulous attention to detail.
• A genuine interest in jewellery and fashion. An ambition to grow Monica Vinader to become a market-leading brand in China.
• The ability to work in an ambiguous environment, where the answer is not always obvious, and the right questions need to be asked.

To be successful at Monica Vinader...

• Are hands-on, solutions-focused, and entrepreneurial
• Collaborate openly with humility, honesty, and humour
• Embrace learning, teaching, and personal growth
• Stay resilient, adaptable, and self-motivated in a creative environment
• Speak up when you don’t know—and act fast to figure it out

Additional Requirements

Ability to document your authorisation to work in the United Kingdom/ Hong Kong or Singapore.

Travel Requirements

Occasional travel to our Norfolk office may be required.

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.

Caring

We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.

Fast Paced

We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.

Exceptional

We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.

Commercial

We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.

Monica Vinader as a global business makes the following inclusive culture pledge:

Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.