CIB Product Marketing Manager

EXTERNAL

If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further.

We’re one of the largest banking and financial services organisations in the world, with a network that covers more than 50 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people fulfil their hopes and realise their ambitions.

We are currently seeking an individual to join this team in the role of CIB Product Marketing Manager

The primary purpose will be to drive the delivery of marketing campaigns, projects, and programs for products and services within the Financing (Infrastructure Finance, Sustainable Finance & Transition and Capital Markets & Advisory) business area.

As a key member of the CIB Product Marketing team, you will be responsible for executing go-to-market strategies for Financing products and solutions. You will collaborate closely with Financing, Coverage, Client Segment & Sector and Regional marketing leads to ensure product positioning aligns with client needs.

In this role, you will:
• Assist in the execution of integrated marketing campaigns and activities for Financing products and services.

• Help translate product capabilities into clear, compelling value propositions tailored to client needs and industry trends.

• Collaborate with Product, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts for CIB and CMA team

• Support the implementation of go-to-market plans for new and enhanced CIB products and platforms.

•Contribute to the development of insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s product strengths.

• Support targeted campaigns to drive product adoption and pipeline growth. Support the advocacy for the voice of the client and market trends in shaping marketing strategies.

• Strong collaboration across all business lines including UK and HK teams.

To be successful in this role you should meet the following:

• Relevant years of experience in B2B financial services marketing, with a focus on product marketing and/or banking experience within a global banking environment.

• Good understanding of banking products and services.

•Experience in supporting go-to-market strategies that enhance product and client engagement.

•Strong collaboration skills, with experience in matrixed, global organizations.

• Strong analytical, communication, and storytelling skills.

•Bachelor’s degree required; further education in Marketing, Finance, or related field is a plus.

A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

Opening up a world of opportunity.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Telephone: +44 207 832 8500