Assistant CRM Manager - Growth Lead

All the details

From Merchandising and Marketing - Product Development and Design, through to Supply Chain and Space Planning - our mission is to bring stylish wardrobe, home and beauty essentials to our customers via an easy, inspiring shopping experience online and in store that will delight them every time.

As we accelerate the transformation of our business to suit the changing needs of our customer, we need results-orientated colleagues that not only have a passion for our product, but a strong team working ethos, creativity and a healthy commercial aim to join us on our journey.

Are you a passionate, data-driven professional who thrives at the intersection of marketing, commerce, and automation strategy? We're seeking an Assistant CRM Manager – Growth Lead to own the delivery of CRM campaigns for our Clothing & Home Online and Omnichannel pillar. You’ll work closely across functions to ensure every initiative is prioritized, strategically aligned, and executed to the highest quality—supporting our commercial, brand, and marketing objectives. You will Champion the digital transformation and CRM data automation, implementing scalable tools and workflows (e.g. automated triggers, API integrations, journey orchestration, segmentation engines), ensuring campaigns are efficient, precise, and fully aligned with our growth roadmap. This reflects best-in-class CRM roles that integrate systems, automation, and process redesign to drive performance

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

What’s in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you’ll do

Your key accountabilities will include

• Deliver and support development of the CRM Campaigns across all channels including Email, App Push, Web Push and SMS.
• Drive CRM comms and process effectiveness with Automation and Product, ensuring we are building in effective automation of repeated process and identifying areas of improvement and suggestions for change.
• Have continuous tests in plan to optimise CRM delivery and trade performance. Pro-actively look at ways in which we can drive further revenue within CRM, on both a macro and micro basis.
• Be in tune with department and business performance and competitors and be able to adapt our CRM plans at pace to changing priorities or customer mindset.
• Work with internal and external teams to drive improvements to click through rates and limit opt-outs, support app push and email channel health.

Who you are

Your skills and experience will include

• CRM background with demonstrable knowledge of CRM planning and delivery as well as end to end campaign delivery, ideally within retail.
• Ability to understand, analyse and talk confidently and comfortably about trade figures and numbers in general
• Ability to work strategically and tactically to translate business requirements into development stories and roadmaps
• Experience of email and App push marketing, driving incremental KPI (open rates, click through rates, conversion rates) through a test and learn culture.
• Understanding of HTML and producing emails through a user-friendly interface

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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