Digital Marketing and UX Expert (IT)
Job Description Digital Marketing and UX Expert
- Manage our external web development and technology partners, to ensure organic growth and conversion opportunities are maximized.
- Project management will include collecting requirements from the business, briefing our partners, prioritising asks in line with key business objectives and aligning with timeline of the business.
- Deliver high-quality, user-friendly, content across our digital platforms.
- Own the delivery of the US and UJ for new / ongoing event website and app related launches.
- Identify content improvements with the objective of enhancing engagement, gaining insights, and increasing sales.
- Produce and automate top-level website reports to influence decision-making for improvements including user flow Sankey diagrams, channel specific user journeys and holistic business reporting.
- Expertise in CMS optimisation (VWO, Optimisely or other).
- Expertise in SEO, CRO, accessibility and UX best practices.
- Proven experience delivering multi format digital content within a CMS environment (Contentful)
- Proven experience delivering content-heavy platform targeted at consumer audiences.
- Proficiency in integrated performance reports using different data sources including analytics and CRM tools i.e. Google Analytics and HubSpot.
- Fundamental understanding of basic adtech i.e. UTM tagging and tracking and setting up of media tags via Google Tag Manager.Take initiative with a solution-oriented approach, within a cross functional team.
- Basic understanding of HTML and CSS - or keen to upskill in this area
- Strong collaboration skills to help manage input from stakeholders and 3rd parties
- Ability to manage and support different projects simultaneously
- Possess good knowledge of digital marketing and multi-channel campaigns
- Ability to understand website analytics and help drive data-driven conclusions (i.e. Google Analytics)
- Ability to recommend decisions underpinned and driven by data.
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