Marketing Lead (Student Staff)

Only for currrent MDX students

Key Dates:

Closing Date: 10th November 2026 at 23:59pm

Interviews: 18th November 2026 – you must be available this day

Start Date: W/c 23rd November

The Marketing Lead makes sure Middlesex students know what their Union is doing, why it matters and how to get involved. Reporting to the Communications & Marketing Manager, they lead MDXSU'sstudent-facing marketing day-to-day across social media, the newsletter, the website and campus screens. They supervise our student Content Creators and Graphic Design Student Staff, setting priorities and making sure everyone knows what good looks like. The Lead turns Student Officercampaigns, our monthly insight report and Higher Education news into content students want toread, watch and share. The suits a current student who wants to lead a small creative team andshape how a student-led charity talks to its members.

Duties and responsibilities
Areas of Responsibility

CHANNELS & AUDIENCE

• Students see MDXSU on the channels they already use: Instagram, TikTok and LinkedIn are active and consistent, and Facebook and X stay current.
• The newsletter is something students open, read and act on.
• Information on the website and campus screens is accurate, current and easy to find.
• Students who comment or message us get a timely, friendly reply, and anything sensitive reaches the Manager quickly.
• Captions, articles and other copy are clear, on-brand and written for students.
• We know what students engage with, and we change what we publish because of it.

PLANNING & THE CREATIVE TEAM

• Nothing important is missed: every campaign, event and key date in the student calendar has content planned in good time.
• Every Creator knows what good looks like and has work they are proud of.
• Creators and the Designer have a steady flow of work that plays to their strengths, and it arrives on time.
• Everything we publish meets MDXSU's brand, tone of voice and accessibility standards.

CAMPAIGNS, INSIGHT & SECTOR

• Students know what is on this week, and it is easy to find and share.
• Students understand what their Officers are campaigning for and how to get involved.
• Students see what other students are saying and what the Union is doing about it.
• Students understand how changes in Higher Education affect them.
• Welcome, Elections and other key moments reach as many students as possible.

FIXED TASKS

• Schedule and publish content through Native, following the agreed approval process.
• Send the student newsletter on the agreed schedule.
• Update the weekly What's On using the existing Canva and InDesign templates.
• Update the website and campus digital screens using the existing systems.
• Share a short monthly channel performance summary with the Communications & Marketing Manager.
• Log communications requests from across the Union and confirm deadlines with the person asking.
• Follow MDXSU's brand, accessibility, photo consent and data protection requirements, and adhereto MDXSU's policies, procedures and values.
• Support the Communications & Insight team with general admin and tasks that come up day to day.

Supervision and Decision-Making

The Marketing Lead supervises the student Content Creators and Graphic Design Student Staff dayto-day. Formal line management stays with the Communications & Marketing Manager.

THE MARKETING LEAD CAN

• Allocate work to Content Creators and the Designer and set deadlines.
• Review content and approve it for publication within agreed guidelines.
• Give feedback and support Creators and the Designer to improve their work.
• Confirm hours worked by Creators and the Designer.
• Raise concerns about performance, conduct or wellbeing with the Communications & Marketing Manager.

THE COMMUNICATIONS & MARKETING MANAGER KEEPS

• Recruitment and selection.
• Disciplinary, grievance and formal performance matters.
• Contracts and any changes to terms.
• Pay, including approving any additional hours.

Skills and experience
Person Specification

Experience and Knowledge:

• Experience creating content for social media, with an understanding of what students engage with on Instagram, TikTok and LinkedIn.
• Experience designing graphics in Canva, with some experience of InDesign or a willingness to learn it.
• Experience writing copy for a We act with integrity: takes responsibility for their work, does what they say they will do and handles information with care.defined audience, such as captions, articles or newsletters.
• Experience organising or guiding others, for example in a society, group project, volunteering or work.

Skills and Attributes:

• Excellent written English, spelling and attention to detail.
• Highly organised, able to plan ahead, balance several tasks alongside studies and respond to last-minute requests.
• Confident giving clear briefs and constructive feedback to other students.
• Able to turn complex information into simple, engaging content, using initiative to solve problems.

Values and Ethics:

• Commitment to working for a student-led charity, where everything we do is for the benefit of Middlesex students.
• We act with integrity: takes responsibility for their work, does what they say they will do and handles information with care.
• We are welcoming: communicates in a clear, simple and accessible way, and listens actively to students and colleagues.
• We aim high, together: proud of high-quality work, willing to learn and develop, and keen to work with others towards shared goals.
• We share our power: committed to equity and inclusion, celebrating individuality and challenging stereotypes and biases in the work we create.
• We build a place to play and belong: brings creativity and fun to their work and helps every student feel there is a place for them at MDXSU.

Location
Middlesex University Hendon campus, North London (hybrid)

Benefits
What You Will Develop

This is designed to help you build the Middlesex University graduate competencies. Through it you will develop:

• Leadership and Influence: supervising and motivating a team of student Content Creators and Designers.
• Curiosity and Learning: keeping up with platform trends and Higher Education news, and trying new formats.
• Communication, Empathy and Inclusion: writing for a diverse student audience and giving clear, constructive feedback.
• Collaborative Innovation: developing campaign content with Student Officers, staff and your creative team.
• Entrepreneurial Mindset: spotting content opportunities and turning ideas into published work.
• Problem Solving and Delivery: planning content across several channels and delivering it to deadlines.
• Resilience and Adaptability: balancing planned work with last-minute requests and changing priorities.
• Technological Agility: using scheduling, design, website and email tools, and learning new ones quickly.